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Data Collection

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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    The website affords greater flexibility in customizing the user experience with unique landing pages, soliciting feedback, inviting opt-in for future email communication, special offers, the collection and application of data and analytics, to...

  2. Top Google Website Optimization Resources

    Find out in this collection of tips, guides, resources, and tutorials straight from Google. Rich Snippets & Structured Data Structured Data Testing Tool These resources range from beginner's guides to over-your-head programming genius level.

  3. Top 5 Reasons Against Implementing a Tag Management Solution

    Free up your analytics team from finding workarounds in data collection and let them do what they love, analysis, and the tools will pay for themselves! Free or BETA tag management solutions are products that could have a negative effect on data...

  4. Google Pays $7 Million to Settle Street View Snooping Case

    The company said in a statement that it didn't knowingly gather or profit from the data collection, which was said to be the work of a rogue engineer. Google has reached a settlement which would end the firm's long-running data harvesting case in...

  5. Google as Your Identity Provider: Where Are We Now?

    In addition, the only laws that govern this data collection are Fair Information Practice Principles (FIPPs) which can be signed away with a TOS and a click of a button. Amazon.com still only has very limited data about me that most websites...