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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words is actually a complex process that starts...

  2. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  3. Link Building With a Healthy Dose of Marketing: 8 Ways to Solve Problems for Free

    Forums are the clubs of the World Wide Web; a collection of individuals who all share a common passion (or severe distaste) for something. But this survey presents data useful to any industry; everyone wants to know the tactics, practices, and...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    The collection and analysis of customer data is paramount to supporting the quest to connect with customers on a more personal level. There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do...

  5. The Pros and Cons of Big Data Democratization

    Usually many sources of data available at a user’s disposal due to looser controls over data collection. User experience may be negatively impacted with too many data collection methodologies. Less governance over the collection and usage of data...

  6. Google, Facebook, Microsoft & Others Join Forces to Fight NSA Spying

    Governments should limit surveillance to specific, known users for lawful purposes, and should not undertake bulk data collection of internet communications," it adds. Google chief executive Larry Page, meanwhile, said his firm had made significant...

  7. Adobe Adds Cloud-Based Mobile Services

    The Mobile Services SDK provides one, unified method of data collection for either native apps written in Objective C or similar languages as well as hybrid apps, based around HTML5 wrapped up in a chromeless browser, like Adobe's PhoneGap service.

  8. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    With the "(not provided)" change, I could see some businesses using AdWords to test new keyword market areas, but not as a huge budget for strictly keyword collection. It also gives you impression versus click data, which is data Google never gave...