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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Data from competitive intelligence service Adthena shows customers start searching for Christmas-related keywords such as "Christmas jumper" in late October/November, which means retailers, must be prepared before this time to take advantage.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  3. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    There remains a disconnect between what senior marketers know needs to be done and what they feel empowered to do, as demonstrated by a study conducted by Columbia Business School and NYAMA, which reveals: percent of senior marketers believe that...

  4. Top 3 Ways SEO and Social Can Work Together to Make Each Other Insanely Successful

    Make your joint brainstorming session all the more effective by arming yourself with the following key data points before you begin: Have the community manager pull together data on what type of content has gotten the most shares and audience...

  5. Google, NASA Join Forces to Research Machine Learning

    For Google, research into machine learning presents some obvious benefits for trying to attach contextual meaning to data that it collects. Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    I've been working a lot with Big Data and Predictive Analytics recently, so you can imagine I've been mostly working with men. We're creating a gender-neutral environment of collaboration where everyone's work matters and different skill sets...