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Data Center Sausage

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  1. Yahoo Steps Up Click Fraud Efforts

    Earlier this year, Jeffrey Rohrs enumerated 11 specific requests to pay-per-click network providers in his "Sausage Manifesto. He stressed the need to balance disclosure with preventing fraudsters from getting too much data that would enable them...

  2. It's Time to See What's In the PPC Sausage

    In a "Jerry Maguire moment" during Search Engine Strategies Chicago last month, Jeffrey Rohrs, long-time SES moderator on legal and click fraud issues and president of Optiem, got up at 4 a.m.on Day 4 of the show to pen "The Sausage Manifesto...