Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. His company is also in the process of accreditation with the Media Rating...
Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha studies people on Facebook, apparently finds them boring and stereotypical. Bing Business Portal is Now Bing Places for Business...
Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. They present this data via the Facebook Ad Creation Tool. Leverage audience market data, survey results, and need...
Your campaign needs to have product extensions enabled to tell it which Merchant Center account to use data from. Link your Merchant Center account to AdWords, and you're ready to start showing the nice product specific ads with images and prices...
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
Google has partnered with Duke Energy to do just that as they expand their Lenoir, N.C.data center. So much, in fact, Google created a "sightseeing checklist" to make sure you don't miss anything. All four seasons, animals, and weather that you...
In this video, Rick outlines the importance of making data feed changes, such as creating feed labels, and avoiding Google Merchant center errors. Oftentimes, we'll look at the data feed that a retailer can provide, and it's absolute crap.
Google to invest nearly $400 million in Belgian data center to ‘meet growing demand for its online services’ – The Next WebAt this data center, which employs about 120 people, the climate is used cool water without electricity in a process called...
Generally, a structured citation has the schema.org mark-up, which allows the search engine spiders across Google, Bing and Yahoo to read the data. Quantity of structured citations (IYPs, data aggregators)
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ A redesigned resource center for businesses offers basic and advanced tips on promotion and making the most of Twitter. Bing hits back on AdWords enhanced campaigns.
So when the company sees enough data and user feedback to justify a new iteration, it moves accordingly. The Creative Sandbox link in the main navigation leads to the showcase for sample marketing campaigns, and the Submit Your Work button stands...
As historical data shows, there was a big increase in information and results related to the flu between January and February of last year. Bloomberg and the Center for Disease Control give insight into why Pennsylvania-based Rite Aid decided to...
Lunenfeld will share some new data and examples that show where second screen activation is headed in 2013. Lunenfeld’s morning keynote on Wednesday, March 27, is on Optimizing Second Screen Engagement: Trends, Data and Insights.
No matter what we’re looking to do, it all usually starts with the data – and specifically search volume. Too often people fixate on the starring phrases center-stage and they forget about everyone else that is involved with the production, namely...
Also, since not all clicks-to-calls result in a placed call, reporting will include actual placed mobile calls in addition to mobile click-to-call data. Now, mobile data will be included in these reports as well if the call extensions use a Google...
Semantic markup of data is great as it means you can have a better looking result – we all know this – but if you’re worried about implementation Google have started to develop data highlighters to make things easier – one currently exists for...
While other solutions are offering social media insights, Google Analytics integrates social data in context, providing a holistic view of the website as the center of the digital universe for the brand.
While you can connect the merchant center to your PLAs, the data is delivered in a pretty elementary fashion. Many things I read say you should tag your products in the merchant center with special IDs that will help Google AdWords show more data.
How you use this data, execute and align action throughout your organization will be critical to your success in 2013. Channels and Data There are several data points you can use to build your campaigns.
The company recently disclosed that it had received some 20,000 requests for user data in the first six months of 2012, with the U.S.as the top applicant. Google has seen itself at the center of a number of government censorship and takedown efforts.
