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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. Digital Data Trends – Search, Social, & Content Fusion

    One of the biggest challenges marketers face is understanding what to do with mass data at hand. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital...

  3. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    Wearables are growing more and more; our technology now has the ability to collect data on every aspect of our lives. Visual Takes Center Stage The best way to reach an audience is through a good, quick laugh and Zuckerberg didn't disappoint during...

  4. Bing to Showcase Winter Olympics Data in Search Results

    Most information will appear directly inline with search results, while some information will be made available as Bing Snapshot data in a sidebar. If all the new data wasn't enough to bring you to Bing, the search engine said they'll have home...

  5. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Google data in 2013 examined categories such as local services, auto, tech, travel, finance and beyond to see how likely people would be to use a click-to-call feature for services in that industry. Data from Google suggests the phone call falls...

  6. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Marin data shows smartphone users were particularly drawn to PLAs for shopping. Marin data showed smartphone CPC increased in 2013, but was lower than desktop and tablet costs. Google announced it would be lumping desktop and tablet device data...

  7. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    Managing them can easily get out of control, and could inhibit the accurate tracking of data across the site. This tag will send tracking data to GA so it can be calculated in your reports. Without this GA tag, your reporting will never see the...