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Discover the goals of the business, program goals, understand customer persona data if available. On-page Optimization: Aligning Page Titles, Meta data, H tags, alt tags and content to the target keywords.
It's important to pay attention to your PPC data and analytics data to identify new keyword phrases that may be new opportunities for your business. Use your intuition, PPC data, competitor insight, analytics data, internal search data, Google...
That leads us into yet another area of critical importance: analytics and the ability to understand data, mine data, and use data effectively to drive strategy and the intelligent allocation of resources given a limited budget for maximum ROI.
Additionally, demonstrating through analytics data how important SEO is to the marketing and sales efforts of the company is another key initiative. On Page Optimization (Content Optimization + Meta data + Page Titles)
Use data as much as possible to show people the value of what you’re asking them to do. In today's digital world, most companies get a huge amount of their traffic (and subsequently business) from search engines, especially Google and Bing.
For more on duplicate content, here's Ray "Catfish" Comstock's advice and what Google has to say. Something else to ponder: for all sites with AdSense, Google has access to data about your site (same if you have Google Analytics) and probably can...
The Canonical Tag Can Save You from the Duplicate Content Monster by Ray "Catfish" Comstock All the data will be restored soon. Mahalo, Business.com, Article Aggregators Hardest Hit By Google Update by Frank Watson
It needs to pull together rankings, analytics, link data, and page specific data so I can understand performance. I need the data today. It needs to have international capabilities so if my clients are in China, they can review their Chinese...
The First Steps to High Rankings in Google by Ray "Catfish" Comstock Experian Hitwise Blog Post Highlights Data About LivingSocial by Greg Jarboe Bill Tancer, General Manager, Global Research at Hitwise, posted some interesting data today about...
The Importance of Localized Content - Local SEO Takes Center Stage by Ray "Catfish" Comstock Facebook Says User Data Sold To Broker - WSJ.com Localization, Unique Data Sets & the Future of Search - SEO Book.com
While the size of the business definitely impacts the size of the campaign, especially as it relates to brand-related search opportunity, the fundamental activities based on the data being measured are similar, if not the same.
He's moderating some heavyweights today: The brilliant Ray "Catfish" Comstock (SEO Director of Business Online), Richard Zwicky (Founder of Enquisite) and Jon Glick (VP of Become.com). Catfish is up next.
This type of reporting isn't really reliable for judging performance and is no longer suitable data to make business decisions with. Much of what the data tells us is what we have guessed for some time now, but this is the first time that there's...
During that time, both the data that was made available to me to analyze, and the repercussions of what that data means, has changed dramatically. In addition, I've learned a lot about the challenges of explaining to non-SEO folks why we do what we...
Integrating Search Across All Online Marketing Efforts, which will be taught by Aaron Kahlow, Chairman Ray "Catfish" Comstock, Senior Search Strategist, BusinessOnLine; Paul Sherman, President Emeritas, Usability Professionals Organization (OMI...
