The methodology pits two companies against each other across an unlimited number of keywords, using search volume and click curve data to understand each brand's current reach. Expand your visibility into areas currently considered business threats.
Now that you understand the report and can manipulate the data to suit your needs, you should be able to analyze your users' languages much better and use this data to help you make improvements to your website to help users with different...
Examples today include using supercomputers to model space weather, simulate planetary atmospheres, explore magnetohydrodynamics, mimic galactic collisions, simulate hypersonic vehicles, and analyse large amounts of mission data," said Colin...
Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...
Curtis Wong, a Principal Researcher for Microsoft Research who kicked off the project, explains, “The goal always has been to bring dynamic, interactive data visualization to the business world. Let's connect the dots between shiny new Excel toy...
Recent data from Google shows mobile is a shopping companion while consumers are in the store looking to buy. According to the data, 84 percent of smartphone shoppers use their devices to help shop while in the store.
CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. For example, if your site has inventory of black A...
Mobile offers are a great way to get some real data that applies to your business. Think about the value the ad is providing to the customer, and the downstream data you will use to optimize that message.
You know from your website, YouTube, and Vimeo traffic data which videos are most popular, so only include those on Pinterest. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands...
If you want a visual representation of similar types of data, you can use the chart tool to see just that – and in time, add yourself to the comparison to see how you are stacking up as your Internet marketing program takes off.
You've heard it before, aggregate data is meaningless to achieving your business objectives. One of the things that makes Google Analytics so powerful is its ability to create segments of your data in a very quickly and easily.
Yahoo also shared its data for last year's Mother's Day to put spend and shopping behavior in perspective. In fact, last month, a Google exec revealed to Business Insider just how they come up with all those creative angles.
Since you've got the tools in place to collect this data, use it to understand what's driving discovery and engagement among the target. Every content marketing program should leverage tools and technologies that track and make actionable data...
Takeaway: You control the data. This is obviously more data for Graph Search to chew on, and can potentially influence the algorithm for local search. And by the way, Mark Zuckerberg already explained that Instagram data will be incorporated into...
So it's not new; for years companies have been using data mining for marketing purposes but it looks like Google Now is raising the bar with its predictive search capabilities. A few years ago, Target used a statistician's expertise, Andrew Pole...
If last week's data on the rise of mobile research and conversion didn’t stir an action, more stats are surfacing from the Local Search Association and comScore that show mobile, local, and apps are the trifecta in web marketing.
The Complete Social Media Community Manager’s Guide” by Marty Weintraub and Lauren Litwinka along with “The Science of Marketing” by Dan Zarrella offer latest top shelf insights, data, and tips when it comes to how a brand can rank in authenticity...
Logical learners retain info by using logic and by applying patterns to help organize the data. Visual, or spatial learners, prefer to use their eyes to absorb pictures and images and make use of colors, maps, and diagrams to organize data.
How do you measure SEO performance now that "not provided" keyword data is so prevalent? This data set can be critical for SEO-specific web pages like blog posts or viral marketing assets, usually meant more so for driving traffic and link...
PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to them as a response to changes in inventory, performance, competition, etc.
