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  1. SES Atlanta is Just 3 Weeks Away: Learn Top SEO & Paid Search Tactics, Tips & Tools

    SES conferences have been known to expand attendees' knowledge on search engine marketing while offering tips and tools that can be utilized immediately for any business. He will share some great insight into where search is going and the...

  2. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    I think the most important thing for paid media practitioners is to use the powers of data for good and tie their data back to business impact vs.optimizing for the sake of optimizing. The data showed the high correlation between a top positions...

  3. 60% of Consumers Use Mobile Exclusively to Make Purchase Decisions [Study]

    With 2014 data showing 10.6 billion online visits made on a smartphone versus 5.8 billion on a PC, the report cited that device usage varied by time of day and search category. Significant spikes in the restaurant category occurred after standard...

  4. Search is the Starting Point for 60% of Travelers, While Social Informs [Study]

    Kenshoo reports 58 percent of leisure travelers and 64 percent of business travelers begin with search, with one out of four tablet users converting by booking air travel on a tablet. When it came to cost-per-click (CPC) data, Kenshoo said...

  5. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The research essentially looked at whether women's expertise was valued less than men's in a business environment where Web marketing clients worked with both men and women representatives. When WordStream segmented the data to identify top...

  6. Why You Need to Own Your Data & Digital Assets

    Some may appreciate the value of the data, but do not fully understand the role of ownership in controlling that data throughout the life of the business. Does Your Business Own Its Data - Really? Big data (even little data) is worth its weight in...