PLA managers need to possess the tools and skills to process these data sets regularly (often multiple times per day) while also adding value to them as a response to changes in inventory, performance, competition, etc.
So how should local business respond to this data? The data showed a majority – 65 percent – of online searches began on a smartphone. But in Google's findings, the data showed 61 percent continued on a laptop from the smartphone on the path to...
That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags' program for small businesses. They've lost at least $85,000 in business since March, not including the time and aggravation they've put in trying to...
Bing Business Portal is Now Bing Places for Business – Bing Webmaster BlogYour business data should be migrated over automatically. Facebook usage data reveals just how ‘depressingly stereotypical’ your life probably is – VentureBeatWolfram|Alpha...
Define Need States: Use the survey process, in-house questionnaires, and other customer-related data to come up with need states. They present this data via the Facebook Ad Creation Tool. Leverage audience market data, survey results, and need...
The Guardian shares more data on their reader, and it's especially interesting to see that tablet users tend to use the desktop site more than either the mobile site or the tablet apps available. If you don't have enough data to base your strategy...
SEOs need to stay technically minded and data-driven. Vendors like UBL can be a real help here by providing bulk management and verification of local data. Site audits should address the underlying content structures (meta data, value lists...
So simple, but not how data models and enterprise systems are typically designed,” Slaby said. Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance.
That's not necessarily news, but comScore data also reveals the number of unique searchers by industry category. The search marketing data from comScore reveals that even though searchers can switch between search engines, they typically stick with...
Slicing the data by age, Pinterest users are uniformly spread across ages 18-29, 20-49 and 50-64. These numbers are quite conclusive in demonstrating Pinterest's traction, even before Pinterest announced Pinterest for Business in November 2012.
Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months, but Apple keeps the data for product testing and improvement purposes for another 18 months.
The main issue with going in this direction is that the amount of data usage can really rack up monthly costs if your users don't have an unlimited data plan. For apps, you'll have your typical overview, visitors data, etc.
In a series of six videos, CPC Strategy's CEO Rick Backus answers some of the major questions and issues surrounding Google Shopping, including Google Shopping data feed best practices, reasons why you might not want to list on Google Shopping...
As user data, we all share a common value. Some thought it was just the search giant taking advantage of a dandy opportunity to bolster their data-hoppers to further their ability to laser-target ads to users.
Facebook is combining what it knows about its users’ behavior and activities on Facebook and off, with the help of data brokers like Acxiom, Datalogix and Epsilon. With this latest change to its arsenal of ad products, Facebook is trying to gain...
In these scenarios where signed in users, search query modification, Chrome browsers, "cookied" users and toolbar data provide massive datasets of engagement signals to search engines on how users interact on sites, we need to drive optimal...
Sharing new data and stories about U.S.small businesses on Facebook – Facebook MarketingFacebook reports there are more than 2 billion connections between local businesses and people; in an average week, there are over 645 million views of, and 13...
There's a boatload of important data that Google shares with webmasters, including inbound links. Most of the data collected via WOT is from human raters. Seriously, there are so many important pieces of data you gain access to via your account.
Free or BETA tag management solutions are products that could have a negative effect on data integrity, user experience, and long-term value. When executives get bitten by the data bug, they love to ask a lot of tough questions that usually can’t...
And you can optimize around all these different data points. Start by looking at your data. You have tons of data, but there are some common places that people start to get an idea of how their pages are performing for their visitors.
