Imagine not having a standard solution for tracking the effectiveness of your marketing campaigns. This problem doesn't really exist in the online advertising world because there is already a solution: cookie-based tracking.
At iAcquire we've built the dream off-page solution called iRank which handles all the heavy lifting and allows us to give our clients transparency and results. Don't Forget About Analytics Code: Here's another website launch fail.
There is a solution. Why this is good for SEO: Having analytics on your site can provide so much useful data and help you complete a number of different tasks such as locating 404 pages, studying how long a visitor browses your site for, and how...
One of the main reasons to step up to an enterprise analytics solution would be to integrate back in to your database (e.g.if you sell magazine subscriptions and you have a mobile app for you magazine).
How can we justify the total cost of ownership when we already pay for an analytics solution as well? My last article provided the top five arguments for implementing a tag management solution. Why pay for a tag management solution when [insert...
There really isn't an ideal solution here. Instead, you have to pick an option that works best for your needs or come up with an alternative solution that works. A lot of insightful data is contained within the Facebook Insights user interface (UI...
Regardless of whether you're running a paid or free analytics solution, a TMS will effectively enable you to lower operating costs across the board. In addition, since tagging rules within a TMS are often defined in a GUI with a set of business...
For example, is it fair that client A and client B have the same needs, but Client A's consultant devises the perfect campaign because he has knowledge in the appropriate subject and Client B doesn't receive the same treatment because its...
There is no pure algorithmic solution. For competitive purposes, having access to Google Webmaster Tools and Google Analytics is nice, but not necessarily a deal breaker. Link networks are a group of websites with common registrars, common IPs...
Simply downloading your backlinks from GWT, then uploading some or all of them to the Disavow Links Tool is not a solution. Are coming from link networks (a group of websites with common registrars, common IPs, common C-blocks, common DNS, common...
At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...
There is no one-size-fits-all solution. Before building your organic segments in Google Analytics or setting up your social sentiment or listening campaigns, the very best place to start is to create a list of questions (about actions, conversions...
But Wordtracker never had a simple solution for understanding the compeitiveness of the keyword phrases you were already attracting - which, in a nutshell, is exactly what HitTail does. As Cnet called it back then, in a time when blogs were still...
Governments and solution providers, especially in the EU, have come to terms with what it means to be compliant and are working on very creative solutions that should provide a nice compromise for 2013.
In terms of troubleshooting tags, this is the best solution. It will be interesting to see if new features like analytics remarketing lists and having Google Analytics data in AdWords raise the ranking for this tool in the year to come!
Building Your 2013 Enterprise SEO Solution Your enterprise SEO strategy should be set up to take the in-depth analytics and data and actually act on it. Analytics for existing competition: Your enterprise SEO strategies should support competitive...
Similarly, that the page did actually load in one of the single page visits is, in essence, the solution Google has provided in their adjusted bounce rate Google Analytics script to reflect a true bounce rate going forward.
Most analytics solution like to focus on metrics like bounce rates, time on site, and even pageviews. NP: I also use Google Analytics because it covers a lot of basic analytical data points that most companies should track.
Whilst this might seem almost too obvious to mention that the 'worst action' a user can take is when they take no action at all (whereas 'exit rate' is at least the user leaving for a reason - a 'bounce', which is calculated as a single page visit...
Products like Nielsen Online Campaign Ratings measurement solution can help brands optimize for reach and effective frequency for their digital campaigns, and Datalogix’s new tool can measure real return on investment by connecting those brand...
