Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
In Google Analytics, the first step is to filter "not provided" keyword data by "Landing Page" to get a sense of what content logged in searchers are landing on. Google Webmaster Tools is the first place to look for inbound link information...
Analytics Attack: Tracking Campaign Performances: Attend this session to hear a lively discussion of best-in-class and worst-in-class measurement solutions to help you attack campaign data and produce actionable insights.
Announcing Malware Re-Evaluation and Geo-Targeting in Webmaster Tools – Bing Webmaster BlogNew malware tool in Reports Geo-Targeting tool in Configure my Site section lets you tell Bing the audience of a specific country you're targeting for your...
Google Removes Related Searches – Blind Five Year OldUseful keyword research feature has vanished from Search Tools menu. ANALYTICS Real-Time Widgets Now Available in Dashboards – Google Analytics BlogFour new real-time widgets you can and add to...
During the Landing Page Optimization session at SES New York 2013, Justin Cutroni (@justincutroni), Analytics Advocate at Google, discussed: Some of the tools you can use. Something great that most testing tools allow you to do is create a...
The harder legwork is ideal for algorithm-driven technology like natural language processing and data analytics offloading. There a number of tools available to help you determine what is relevant for your customers and influence your site.
With flagship tools like PowerListing, clients can manage and self-publish instantly thereby controlling how their business information, offers, and photos appear online. Leila Pflager of Quantcast represented her company on the Expo Floor and...
Take data from Google and Bing Webmaster Tools (WMT) and try to validate what you’re seeing there in your web analytics tools (e.g. Over time you need to establish the right steps and find the tools that make most sense for your business.
Of course, the incredible webmaster tools given freely to us by search engines should have equal importance as analytics and visitor tracking, since issues found within WMT can suggest other problems with site design and visitor path, if viewed...
Using analytics is probably one of the easiest ways to ensure we're making decisions based on fact instead of making them based on gut, or speculation. A Guide to Getting Started With Analytics We're Using Analytics to Make Informed Decisions
Various helpful SEO tools can be incredibly helpful in assisting your analysis, but nothing trumps human SEO intelligence. The right tools combined with the right SEO intelligence can yield incredible results.
The regular monitoring of the metrics and data of the webmaster tools and Google Analytics to be sure that the above tasks are gearing the site in the right direction on the web. A content creator needs to have knowledge about the concerned...
Check your analytics; see which keywords searchers are using to find specific documents on your site. There are plenty of free tools out there to do so. Structured data may not impact your on-page users, but it does have a considerable impact on...
A lot of tests are based solely on analytics data and looking at performance of KPIs and other numeric metrics. Analyze on-site behavior: To gain an understanding of user behavior on the site without having to ask any questions, leverage tools such...
When evaluating the variety of tools on the market, brands should look for one that offers multi-page updating, post moderation, compliance and social analytics to measure success. Fortunately there are tools available to assist with these issues...
Marin offers workflow, tools, analytics, and optimization in what it calls its "revenue acquisition management platform," more commonly known as bid management software. He also approves of its ability to provide clean data to inform other parts of...
Say your T-shape marketing manager specializes in Analytics. However, his bread and butter is technical analysis, making him your go-to person for Google Analytics and Excel number crunching. T-shape Employees Can Only Succeed if They Have the...
Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Tools like Wordle and TweetCloud are great for this.
For competitive purposes, having access to Google Webmaster Tools and Google Analytics is nice, but not necessarily a deal breaker. Shaun Andersentweeted that same day “Less backlinks available in Google Webmaster Tools by the looks of it - I am...
