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  1. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. The secret typically lies in accessing the biggest hammer in your...

  2. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data...

  3. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  4. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete.

  5. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. These tools can help you win more business by including competitive, keyword, and specific...

  6. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  7. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. I also don’t need to tell you just how much data we have to deal with today. The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced.

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) You can do this via both Google Analytics and Google Webmaster Tools. That’s where Google is getting user engagement data from, and you can often find...

  9. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  10. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting. This is similar to what I explained about running a Panda report in Google Analytics.