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  1. Using Analytical Analysis to Help Improve Conversions

    The latest digital marketing book, SEO platform, or digital marketing tool? Lucky for us, Google Analytics has predefined segments for converters and non-converters. The secret typically lies in accessing the biggest hammer in your marketing tool...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    SEW: Do you attribute the gap between CTR on desktop and mobile purely to the platform? Search engine optimization - and where a website appears in search results - can have a significant impact on click-through rate (CTR), especially for mobile...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Can [VENDOR NAME]'s platform send and publish to Google directly? Can [VENDOR NAME] import local relevant data into its interface from our website analytics provider? Does [VENDOR NAME]'s platform allow for multiple divisions of a brand to log in...

  5. Why You Need to Own Your Data & Digital Assets

    In addition to analytics and reporting, it is important to put in place a regime of downloading contacts, fans, friends, etc.into formats that facilitate relationship-building away from the platform. Most businesses that make the brave decision to...

  6. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...