SEO News

Data Analytics Platform

RSS
  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. Add in traditional web analytics and you have a good idea of how well acquisition content is doing.

  3. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    First there is a new integration with Google Analytics, where users can now access Google Analytics data from directly inside the AdMob platform. As many advertisers use Google Analytics in some form, even if they also utilize another third party...

  4. Adobe Marketing Cloud Integrates Campaign and Experience Manager

    Additional improvements: German language support and several technical platform performance enhancements. Adobe has been releasing enhancements to their Marketing Cloud platform with regularity. Adobe Campaign, previously known as Neolane, is an...

  5. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    Topsy: A useful social analytics platform (recently acquired by Apple) can help you understand who your influencer is influenced by and what others are sharing about them. While the platform looks like another social analytics platform, it actually...

  6. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    We’ll use Google Analytics to illustrate how to use data to make informed decisions. In addition to the optimization of owned, earned and paid media for search, owned assets should also be orchestrated with one another using every available tactic...

  7. Twitter Speak From @ to Z – Terms & Definitions

    However, many agree that overall this is a great URL shortener because it allows you to see how many clicks that link has earned on Twitter.ow.ly: This shortener is powered by Hootsuite, so if you're sending tweets from that platform you're surely...