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  1. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    The BrightEdge survey revealed tools like Google Webmaster Tools (90 percent), Moz (56 percent), Majestic SEO (34 percent), and SEMrush (26 percent) as favorites for gathering data. Successful SEOs today blend art and science, bolstering their...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi uses CMI as an example: their pain point is analytics focused content. You can build what looks like a persona through social chatter and surveys and all kinds of other listing tools. Pulizzi warns against jumping right in at the level of...