SEO News

Data Analytics

RSS
  1. The Rise of the User Experience Marketer

    Analytics Analysis: They don't need to become data-mining experts, but UX professionals can benefit from learning basic analytics tools. The strongest marketers will be those who are comfortable analyzing behavior data, while also conducting and...

  2. Evolution in Digital Marketing Skill Sets

    Data and Analytics: Successful marketers of the future (and present) will have the ability to track campaigns back to return on investment (ROI) from every touch point. These analytical skills include statistics, Web analytics, data manipulation...

  3. SunGard taps videogames to boost risk technology

    Adaptiv Analytics lets banks run up to 100 million valuations per second SunGard has developed an advanced analytics engine to enhance risk-calculation capabilities for banks, by integrating both computing and graphical processing-unit (CPU and GPU...

  4. Using Analytical Analysis to Help Improve Conversions

    Choosing only one segment at a time to view the following areas in Google Analytics. Lucky for us, Google Analytics has predefined segments for converters and non-converters. The secret typically lies in accessing the biggest hammer in your...

  5. Secret Sauce LoMo Tips for More PPC Sales

    Be sure each store location has its own campaign with a specific budget and strategy based on performance and analytics. Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data...

  6. 25 banks fail ECB stress check on financial health

    Dale Stevens, head of risk at analytics institute SAS UK and Ireland, says: "It's a level of transparency we've not seen before, so I think it shows that the regulators are very serious about making these tests realistic and acceptable to the...

  7. Search Engine Marketing Checklist for Hotel Marketers

    Identify and optimize the content of the top 100 pages in terms of the highest Google and Baidu organic search traffic from a Web analytics program (e.g. Google Analytics) and review and optimize the internal linking structure of the top 100 pages...

  8. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete.

  9. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. These tools can help you win more business by including competitive, keyword, and specific...

  10. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.