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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    One way to win those top spots is to use better analytics tools to visualize data, like Crazy Egg, a heat mapping tool. In the presentation, Gagnon said that better analytics tools are quickly making old methods of paid search obsolete.

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. These tools can help you win more business by including competitive, keyword, and specific...

  3. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  4. "Content Performance Marketing" – 3 Steps to Future Success

    It comes down to the reporting and analytics. The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Look at ways to extract competitor data, so you can get a better picture of how your organic...

  5. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Ensure all of the links in your email are being properly tracked in Google Analytics, and make updates so you get the data and credit you deserve for anyone who clicks a link. Here are several tools you can use to collect data and the types of...

  6. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Analyze Top Landing Pages From Google Organic (via Google Analytics and Google Webmaster Tools) You can do this via both Google Analytics and Google Webmaster Tools. That’s where Google is getting user engagement data from, and you can often find...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  8. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    To make it PR newsworthy, you need data - run surveys, dig deep into analytics, interview influencers, etc. Well-researched and relevant data, a study or a news story While Google may never know for sure if a link was built or natural, they have...

  9. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Segment Mobile Data in Google Analytics The first thing you need to do is to hop over to Google Analytics and check out your mobile reporting. This is similar to what I explained about running a Panda report in Google Analytics.

  10. How FREE Website Call Conversion Tracking From Google Will Benefit You

    Other than using your own keyword data and analytics, another strategy to find profitable keywords is to spy on your competition. Use this strategy to uncover profitable keywords if you are a new advertiser or if you haven’t collected enough Web or...