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  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    This is less comprehensive than using analytics (non-organic content views work great), but provides valuable indexation metrics along the way. What's hard is quantifying and prioritizing that crawl data, then applying it to the site in a way that...

  2. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    We also looked at Google Analytics. After diving further into the back-end data of the client's CMS, we found the needle in the haystack. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Successful SEOs today blend art and science, bolstering their creative efforts with technology and analytics. In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can...

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    Previously this was only available in analytics or campaign management tools that were configured appropriately to track SKU level PLA data. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The amount of data processed 'speaks volumes...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    Add in traditional web analytics and you have a good idea of how well acquisition content is doing. Writers aren't SEO people, neither are analytics people nor developers. One emerging element of technical SEO is the creation of open data sets or...

  7. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Despite the dependence of millions of businesses on Google Analytics for organic search insights, the topic was a glaring omission from the 2013 Google Analytics Summit, reinforcing the emphasis on paid search.

  8. AdMob Now Has Google Analytics Integration, Tag Management for Content Experiments

    First there is a new integration with Google Analytics, where users can now access Google Analytics data from directly inside the AdMob platform. As many advertisers use Google Analytics in some form, even if they also utilize another third party...