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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Segment Contributed by: Sayf Sharif is a Web Analyst at LunaMetrics. Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you...

  2. The Pros and Cons of Big Data Democratization

    If a dedicated analyst group exists, they may experience frustration with misinterpreted data across the organization. If a dedicated analyst group exists, opportunities arise where external stakeholders or users of the data can be considered for...

  3. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    On the heels of Aberdeen's 2012 report, Trip Kucera, Senior Research Analyst at the Aberdeen Group, recently published a report on event marketing, identifying best practices in event management, perspective on platforms and services, and lead...

  4. Adobe Analytics Adds 6 New Features

    Helping an analyst filter through the noise, the new anomaly detection in Adobe Analytics identifies outliers – data points that fall outside normal trends. According to Adobe, the updates are designed to enhance data analysis for rapid...

  5. Sequencing the DNA of the Perfect Comment [Study]

    The study, performed by AOL's Consumer Analytics and Research team (Disclosure: the author works for AOL) with Joe Blechman as lead analyst, and Probit Research, began by breaking down the constituent parts of comments into 15 measurable attributes:

  6. How to Create Great Content: Start by Creating Content for Yourself

    Early on, Focus on Qualitative Not Quantitative Signals: This is going to sound sacrilegious coming from a research analyst in the data-happy marketing industry, but sometimes the data, particularly in the early stages of your content development...