Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Analysis of the actual audience size and composition provides tremendous...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Before any sort of execution, our marketing and strategy team created a near 30 page creative brief that was fueled by specific goals we wanted our new website to achieve, and backed up with persona-driven market research.
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the...
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. Thirty percent of all product searches now begin on Amazon as opposed to 13 percent on Google according...
Breaking apart brand/non-brand in the analysis seems to skew their results since non-brand performance in paid tends to drive volume in brand," Schwartz said. Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings.
AdWords Analysis (WordStreem Study) published by Jack Loehner. The reason why this theory is important for understanding the relationship between product price and CPC is that if information was completely available to all parties in the market (a...
Cemper’s Penguin analysis shows that winners have a 46 percent mix of trophy keyword phrases in their backlink profile as compared to 30 percent for the losers. Everyone seems to have a “favorite”, but any of the “Big 4” SEOmoz, Majestic SEO, Link...
After all, Internet Explorer has x percent of the browser share.research market share for internet explorer) The Content Efficiency Analysis Report comes in handy by putting all the key content metrics into one spot.
If you gain a better understanding of advanced search commands, you will definitely become a lot more resourceful when doing down-and-dirty site auditing, link prospecting, and competitor analysis. How to Be Awesome With It: The commands mentioned...
Fellow SEW contributor Nick Eubanks just wrote an awesome starter guide on this platform, which includes step-by-step instructions, and advice and recommendations for traffic acquisition and analysis.
If you’re not convinced yet, run some basic opportunity cost analysis and see if you can’t put your money to better use somewhere else. Paid search – and when I say paid search I mean AdWords since Google controls almost 67 percent of the search...
Covario research analyst Charles Gaylord, who produces the quarterly analysis, called this “a healthy growth rate, but still down compared to the sizeable amount of spending that has occurred over the last three quarters.
Another unique feature is Gap Analysis which identifies ‘gaps’ in the search campaigns by comparing two sets of search term data and highlighting missed opportunities for PPC campaigns. While several free keyword tools are available, paid and...
With a foundation built on solid market research, we can engage consumers at all points in the purchase funnel, and act on a variety of digital marketing objectives. Google Analytics brings website traffic analysis to the masses, free of charge.
In these fast-paced mobile spaces, constant analysis and adjustment of campaign placement and creative is necessary to stay relevant, and strive toward optimal ROI. In fact, recent research from Bing shows that 70 percent of mobile users transact...
Data Driven Competitive Analysis Marcus Tober (@linkvendor), CTO of SearchMetrics emphasized data driven competitive analysis. Moderated by Richard Zwicky (@rzwicky), Chairman of BlueGlass, panel members focused on competitive analysis through site...
Competitive Analysis: Searchmetrics Essentials (Keywords, Domain Data, etc) Keyword Research: Bing Webmaster Tools is launching an organic keyword research tool with up to six months of historical data available.
For example, that could be keyword research, link analysis, and analytics. These tools combine a number of elements from keyword research, site crawling, backlink analysis, reporting, productivity all with different degrees of capability.
SEO tools are nothing new, especially with respect to link research, but 2011 has seen the market really come into maturity. Are breakdowns for IP, C-Block and country that important for anything but a deep analysis of a link graph?
