Mine centers around leveraging keyword tools, competitor analysis and mining proprietary analytics data to identify terms that are both relevant and traffic-driving. In fact, it's encouraged so you can get maximum value out of your keyword analysis...
Big data analysis, known in its earlier life as data-mining, is most useful when it can be applied to decisions that direct business strategy, operations, relationships, human resources, sales, marketing, tax liability, etc.for greater...
By mining Facebook's Open Graph data you can get some amazing insight into what makes them tick – including some eye opening info about how wrong your assumptions can be. As with all data analysis the key is not drowning in too much of it.
Data-mining metrics master Fantomaster) nicely summed up the convergence of left brain and right brain thinking: “The specific character of the industry is demanding for a unique mix of systematic diligence, structural thinking, process based...
Even still, that one statistician can get a good handle on the metrics that matter to their team through the use of data mining and analysis technology. The A’s still have one statistician, but now the New York Yankees have 21 people data mining...
Data Mining But with it has come a problem: data mining. Data mining is a trendy term, since we have so much data to mine! Data mining is a dirty word. Red herrings abound when you're looking at your data in AdWords.
Pages must become smarter, and they must use real time data mining automation to do so. In the future, by augmenting this process to include mining of not just search query data, but also social media data, pages will be able to optimize themselves...
Let's use the example of search query mining. PPI is a great compound metric to help simplify text ad test analysis. Past revenue to profit: This sample client (real data, name masked to protect the innocent/guilty) is a retailer.
Answers derived from "social media data mining" are likely to become part of our reason for participating on social networks. However, if large numbers of people are commenting on drugs, treatments, and the quality of healthcare professionals, the...
Every day there are new data grabs, new data mining tools, and new ways they try to convince you to give them more information. The conference offers sessions on topics including search engine optimization (SEO), keyword analysis, link building...
While we're mining the SES Advisory Board for unsung heroes, let's add Jon Myers and John Marshall. Paid search and understanding search path analysis with Jon Myers, MediaVest at SES London 2010 Using SearchMonkey, developers and site owners could...
Yahoo Labs "focuses on the scientific areas of information retrieval, machine learning, data and text mining, and natural language processing," Yahoo said in the blog post. Search suggestions, which appear in your search box as easy scroll-down...
If mining Tweets would become a faster and less expensive alternative to traditional polls, this means that search will play a bigger role in those fields too, as it will be greatly needed to dig out targeted messages out of the noise of billions...
Personalized Keyword Suggestions: WordStream for SEO goes further than traditional keyword generator tools by mining site data to discover relevant keyword opportunities that people are already using to find the site
While there have been some successes in opinion mining with pure sentiment analysis, it is often the case that users like to know what specific aspects of a product or service are being described in positive or negative terms and to have the...
Web analytics practices continue to evolve, integrating with data mining and expanding to include social media and mobile analytics. Since I started with web analytics on the client side, I'm quite familiar with the issues companies have managing...
At any given time, link marketers are approaching Webmasters for links, developing a strong social media profile, handling link requests, putting together a viral marketing campaign, negotiating a link deal, mining competitor's backlinks...
Data mining and analysis is pretty open-ended. A smart person can think up many ways to slice and dice the data. If you dumb down the data too much then others may jump to the wrong conclusions. Analytics pores over data that was collected in the...
People originally found sites by following links long before search engines based their (algorithms) on data mining those same links. Then PageRank, a graduate student search engine project that ranked pages based on link analysis, emerged from...
Social Media Buzz Pocket Mining: The New Keyword ResearchKeyword research's social-climbing step sister, "Buzz Pocket Mining" is not-so-quietly becoming the 800 pound gorilla next door. SEW Experts: How Search Marketing Slays Seasonality in...
