Every content marketing program should leverage tools and technologies that track and make actionable data relating to your audience (target vs.actual), content (forms and stories), and points of distribution (devices, sites, etc).
There is a bigger story SEO campaigns can tell through navigational performance analysis. This type of analysis creates a direct connection between SEO initiatives and lead nurturing programs. Google Webmaster Tools is the first place to look for...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance. Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped...
A new analysis says Google Image Search traffic is down 63 percent on average. Bing calls a search malware analysis "wrong". Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware...
Conduct a thorough analysis of the search on your own site, and try bidding on non-branded terms that are popular searches within your own data. There a number of tools available to help you determine what is relevant for your customers and...
Granted, there are great tools that can help you view Google and Bing side-by-side, or otherwise capture high level analysis such as the presence of a Universal Search result such as News or Products, etc.
Competitive SEO Analysis: Data, Creativity increasing our share of a finite amount of sales. Competitive Analysis: How to Become an SEO Hero in 4 Steps Pillars of SEO Competitive Analysis Google Webmaster Tools: An Overview
Various helpful SEO tools can be incredibly helpful in assisting your analysis, but nothing trumps human SEO intelligence. They are meant to be a starting point for your analysis, and not the end-all.
As with all data analysis the key is not drowning in too much of it. If you don't have a suite of tools, it's possible to better correlate that data manually, even without API access. To do that requires an understanding of APIs and some elbow...
Even if benchmarks have to be established over time, a starting point should be agreed upon, recognizing criteria might change as a result of further analysis. For search engine marketers with a greater financial budget for commercial software...
And by implementing the following 27 tactics (which range from keyword targeting to link analysis to content usability tips), you will dramatically improve the value of your content for readers, users, customers and engines as well and absolutely...
This post will cover how to use Advanced Segments to your advantage, Multi-Channel Funnels for improved attribution figures, campaign tagging for easier analysis, a free custom report and how to easily use the API for exporting and combining data.
However, his bread and butter is technical analysis, making him your go-to person for Google Analytics and Excel number crunching. T-shape Employees Can Only Succeed if They Have the Right Tools Tools
Your site: Source content from your site such as onsite search (logged queries in Google Analytics), form text area analysis, queries in analytics and data from Google Webmaster Tools. Tools like Wordle and TweetCloud are great for this.
Cemper’s Penguin analysis shows that winners have a 46 percent mix of trophy keyword phrases in their backlink profile as compared to 30 percent for the losers. Shaun Andersentweeted that same day “Less backlinks available in Google Webmaster Tools...
The process is basically like stalking, but with a little less "flasher mack" and a little more savvy analysis. There are lots of tools out there to help you find who those influencers are of course. Understand the audience: Using existing research...
This Day 3 session (more details here) will look at the array of SEO tools available on the market across indexing, competitive analysis, diagnosing and remedying problems, page and site-level information and on-page optimisation.
For a really in-depth look at “What Google Considers Quality Content,” check out Brian Ussery’s excellent analysis. Choose your preferred domain in Webmaster Tools. Remove URLs via Webmaster Tools. Pipe in API data and content mash-ups (excellent...
A great watch for both beginners and intermediates, the video explains exactly how to download the data from AdWords and pivot it for your analysis. Next, drill a little further down by looking at a similar month–over–month analysis, but this time...
