Analytics is much more than just the Web analytics tools that you can license today, for example: Clicktracks, Coremetrics, Google Analytics, IndexTools, Omniture, Unica Affinium NetInsight, Visual Sciences, and WebTrends.
Eric Enge, president of Stone Temple Consulting (and SEW Expert and blogger), continues his 2007 Web Analytics Shootout series with a review of Unica's Affinium NetInsight Web analytics package. Ask NetInsight Wizard
Analytics packages included in the study were Clicktracks, Google Analytics, IndexTools, Omniture SiteCatalyst, Unica Affinium NetInsight, WebSideStory HBX Analytics, and WebTrends. The Interim Report also contains an analysis of third party cookie...
