A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...
The content on the page undergoes continuous analysis by CQM, to ensure it’s always meeting all the metrics set for the page. CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
Businesses both large and small in all sorts of different markets are taking advantage of all that competitive analysis has to offer because, believe it or not, espionage does have its benefits – and if your competitors are already spying on you...
Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. As a result of this uncertainty, it's vital to have tools in place to collect actual audience data to compare against the personae...
Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who've embraced a new...
Again, this is based on my research and analysis, and Facebook will continually be refining its algorithm over time. Takeaway: You control the data. This is obviously more data for Graph Search to chew on, and can potentially influence the...
This type of analysis creates a direct connection between SEO initiatives and lead nurturing programs. There is a bigger story SEO campaigns can tell through navigational performance analysis. How do you measure SEO performance now that "not...
Some bid management platforms will actually do the statistical analysis for you. Often what ends up happening is that one or two high-volume ad groups get good test data, and the rest of the tests never finish because they never get enough volume...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
Advanced SEO professionals will generally perform exhaustive keyword analysis, and that will lead to the recommendation of new pages, which also need to be included in the content plan. Access Audience Data: Use Experian Simmons and Nielsen Prizm...
Every SEO engagement should include a metrics-driven analysis of social performance and guidelines for social media promotion budgeting. Vendors like UBL can be a real help here by providing bulk management and verification of local data.
Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance. Post-election analysis reveals that it was influence, transferred through the hands of individual voters, that helped...
A new analysis says Google Image Search traffic is down 63 percent on average. Safe Searching with Bing: A Response to AV-TEST's Search Malware Analysis – Bing Search BlogBing says a recent malware study's conclusions are wrong because AV-TEST used...
Trend Analysis Trend analysis is just what you would think ‐ it's one step up from vanity metrics. For Retention, Trend analysis would cover the change in the number of loyal users over time. For Revenue, she talk about changes in average revenue...
Historical and Real-Time Analysis: Advertisers can capture data from specific timeframes e.g.last quarter, last year, and the past 24 hours; Competitive Analysis: Advertisers can benchmark a brand's social video performance to outsmart the...
Hashtag Madness: the NCAA Tournament on Twitter – Capture the ConversaionMinute-by-minute tweet analysis of 5 million tweets about NCAA tournament games. EBay Opens Up Its Data for Ad Targeting – AdweekEBay shoppers can now be retargeted.
About 30 minutes into my analysis, I stopped and thought it might be better to first rule out all parties that worked on the website over the past year. Link Analysis – The Infiltration of Bad Links Yes, those were the spammy links I picked up in...
Free up your analytics team from finding workarounds in data collection and let them do what they love, analysis, and the tools will pay for themselves! Free or BETA tag management solutions are products that could have a negative effect on data...
