Walmart did an analysis of all their sales in all their stores and discovered when there was a storm or hurricane coming, Strawberry Pop Tarts sales went through the roof, so much so that they move more inventory to those stores when a storm is...
There was variability in the analysis, so the data and recommendations should be used as a guide, and not a substitute, for performing your own ad copy tests. Bing Ads has completed the same type of analysis for the financial services industry.
Any metrics which return an average would help with analysis, as those with high / low visits would be skewed and make the report misleading. This means that the data needs to be taken with a pinch of salt as it won't always represent what you expect.
And since you shouldn't be optimizing campaigns for impulsive shoppers, but for the vast majority of thoughtful consumers, it becomes clear that attribution models with path analysis and channel interactions are necessary for brands to attract new...
A second consideration when doing any kind of in-depth campaign analysis is the granularity of the traffic sources or tactical approaches used in any given campaign. For example, you may have social efforts that span numerous sites, all utilizing a...
Analysis of more than 500,000 images looking at 30 different visual characteristics like textures, colors and more, uncovered a pattern in the popular pictures on Pinterest. Explore Pinterest Data, but Keep Context in Mind
Don't think of the Google algo as performing an analysis on a site by site basis. The decision is data-driven, based on the overall improvement of search results. You need to evaluate that risk for yourself, and neither the author, nor Search...
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
Export data for further analysis and uploads. Of course, that data is available in the numbers in the table below, too, but it's nice to have a graphical view as well. Keyword Distribution Graph is revolutionary in many ways, taking data filtering...
A data analysis of the search results for queries containing 500 of the world's top tech writers' names using Conductor's Searchlight enterprise SEO platform (disclosure: I work for Conductor) – shows that Google is surfacing Google+ accounts for...
However, new applications that integrate big data sources into traditional effectiveness measurement has opened the door to substantially increased sample sizes, which not only improves the statistical reliability of the reported results, but also...
The content on the page undergoes continuous analysis by CQM, to ensure it’s always meeting all the metrics set for the page. CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and...
While Google and Bing's tools are good for giving you an idea of what those engines see as your backlinks, you'll probably be better off using a more robust link tool for analysis, as they don't give you all the information that you might want.
Businesses both large and small in all sorts of different markets are taking advantage of all that competitive analysis has to offer because, believe it or not, espionage does have its benefits – and if your competitors are already spying on you...
Analysis of the actual audience size and composition provides tremendous measurement and optimization opportunities. As a result of this uncertainty, it's vital to have tools in place to collect actual audience data to compare against the personae...
Before you get too cozy with a new Google product, you may want to mosey on over to Gwern.net, a site that published data attempting to predict Google product shutdowns. The data could be intriguing to the many marketers who've embraced a new...
Again, this is based on my research and analysis, and Facebook will continually be refining its algorithm over time. Takeaway: You control the data. This is obviously more data for Graph Search to chew on, and can potentially influence the...
This type of analysis creates a direct connection between SEO initiatives and lead nurturing programs. There is a bigger story SEO campaigns can tell through navigational performance analysis. How do you measure SEO performance now that "not...
Some bid management platforms will actually do the statistical analysis for you. Often what ends up happening is that one or two high-volume ad groups get good test data, and the rest of the tests never finish because they never get enough volume...
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
