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  1. Bing Predicts Weighs in on Scottish Independence Vote

    In addition, Bing notes there is no historical precedence for the Scottish Referendum, which brings additional data analysis challenges. In a blog post, Bing says it is beta testing its Bing Predicts model, a service that uses search, social and...

  2. How Google Pigeon Impacted Local Queries, and What You Can Do

    New data coming from BrightEdge’s Data Cube analysis reveals more about what businesses have been impacted – both positively and negatively – since late July. According to the analysis in BrightEdge’s data set, we found queries related to the...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    In the past, figuring out if your search advertising actually lead to these product sales has been complex - requiring lots of time and effort in reporting analysis. In addition, DoubleClick says it has also rolled out bid optimization for Shopping...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    One of the first things I do when jumping into a Panda audit is to perform a search history analysis. That’s a smart thing to do, as deep Panda analysis is worth its weight in gold. Can you see why a heavy-duty analysis of your site via desktop...

  5. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Not great for any level of precision analysis, but good enough to tell someone what's trending. Yelp Trends represents a new way of looking at all of the data the company has. In order to power Trends, Yelp draws upon the data it has accumulated...

  6. Marin Adds Google Shopping Campaign Management

    Now, we can merge feed management with bidding and analysis. In addition, it today announced the integration with Productsup, a provider of cloud-based data management technology. Targeting audiences with social and display ads using data gathered...

  7. Top 10 Skills That Separate Real UX Designers from Wannabes

    While task analysis is a key component to any successful design effort, it's only the first step. Can they describe or have examples of their task-analysis process? Task analysis is a key function of the problem definition phase and results in an...

  8. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. I strongly advocate for not letting data points alone dictate the fate of a page.

  9. SEO Website Audits: Everything You Need to Know Part II

    The role of the auditor is not some simple interpreter of tool data analysis, but one of forensic specialist looking to find the root cause of what a data point means and how to act on that data. The question is, does the auditor write most of the...