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Data Aggregators

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  1. Introducing the Local Marketing Adoption Curve

    You should also distribute data to aggregators, including Acxiom, Neustar (i.e. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any...

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Either of these scenarios can lead to data management and distribution...

  3. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Linking your map listings to local URLs, managing your NAP (name, address, phone number) in the "local ecosystem" through data aggregators, and managing your local presence on social networks ensures a consistent data fidelity process for ranking...

  4. How to Turn Data & Creativity Into Great Content in 3 Steps

    With social media, content aggregators and a whole range of online apps designed to prioritize only the best content on the web, only great content will get you heard. Both big-data and real-time, algorithm driven tools drive the majority of...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    StumbleUpon, Reddit, Digg and other aggregators also have paid discovery options and are worth considering for larger campaigns. Combing that data with analytics reports like those shared in my post on measuring content ROI should give you a clear...