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Data Acquisition

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  1. Mobile Advertising Measurement: Winning the Long Game

    The goal of long-term campaigns is to make an impact in one of three primary areas: user acquisition, re-engagement, and brand awareness. User Acquisition In-app analytics also gives you the ability to gather basic demographic data and identify...

  2. Why You Need to Own Your Data & Digital Assets

    Realizing True Acquisition of Fans, Friends, and Followers Good Reasons to "Seize the Data" Lack of data creates a distinct disadvantage for professionals who rely on data vs.gut instinct" and intuition to make informed decisions on website content...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    In the left navigation under Acquisition > AdWords > Matched Search Queries, you will find a list of actual search queries that triggered impressions of your AdWords ads. Integrating Google AdWords and Google Analytics makes for a data rich...