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  1. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Understand structured data, the semantic web and how Google looks to "link...

  2. How to Create Compelling Content Based on Learning Styles

    Structured blog posts with conclusions For those lucky enough to have access to data from the likes of Hitwise and/or CisionPoint you can quickly build up a powerful story with this kind of data that proves to editors you have done some serious...

  3. What Google Analytics New Social Reports Offer & What They Can’t

    In every case, there’s a lot of information and context a person must add over the Analytics to make sense of what Google provides, suggesting a user of these tools must first frame their activities and marketing goals in terms of how the...