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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    It could contain flawed research, or the tone is dull, or it's poorly structured, or maybe it's totally self-promotional. To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report...

  2. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    We need to get even better at structured data since what Google is looking for is pre-defined fields plus metadata, like providing better descriptions for our products. Understand structured data, the semantic web and how Google looks to "link...

  3. How to Create Compelling Content Based on Learning Styles

    Structured blog posts with conclusions For those lucky enough to have access to data from the likes of Hitwise and/or CisionPoint you can quickly build up a powerful story with this kind of data that proves to editors you have done some serious...