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  1. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    To help quickly access and evaluate these metrics in Google Analytics, I've created a custom User Engagement Analysis Report you can apply to your own site. I strongly advocate for not letting data points alone dictate the fate of a page.

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Infographics: Finance professionals have access to some awesome data. One advantage that the finance industry has when it comes to content marketing is the massive amount of data they possess. Whether it's through an infographic, an e-book with...

  3. Mobile Advertising Measurement: Winning the Long Game

    Achievement unlocked: The user has received access to a new achievement. In-app analytics also gives you the ability to gather basic demographic data and identify information about the user's device. Long-term campaigns are designed to acquire...

  4. 5 Development Tricks Self-Sufficient Marketers Should Master

    Access to more data is only going to make you a better marketer in the end. Even if you don't go so far as editing the code within the data layer yourself (don't feel bad, I'd guess most marketers won't), have a good understanding of its capabilities.