The keyword planner is actually a combination of the Keyword Tool plus the Traffic Estimator, so pay per click advertisers on Google can see not only the suggested keywords but traffic estimates at the same time, along with some other relevant...
The basis of the data was a public government database. Many other sites make use of the same data. The owner of this site performed extensive value added analyses on the data (cross item comparisons and the like) and published the results of that...
What if you could see this data in a single graph with just the push of a button? Co-founded by the noted SEO analyst Marcus Tober, SearchMetrics is a phenomenal SEO analytics tool that tracks a vast amount of actionable data and presents it in...
Doing this takes a combination of data mining and a good CRM system that collects the "richer" info about the person. Use irrefutable data around the benefit of what you are offering rather than how featuring it would make then "feel.
We're manually matching data right now and should have a marketing automation tool in place shortly to help take this over. B2B marketers are spending more than 25 percent of their budgets in the development, delivery and promotion of content...
By linking the two accounts, users of both programs can have more integral data in order to determine marketing effectiveness and ROI when combining the data from both programs. There has long been issues with advertisers linking up their analytics...
It was always an artificial distinction driven by historical data that was changing wildly from month to month. Armed with years of data on the efficiency of markets relative to one another, these ratios can now be easily implemented and stored...
That's what I thought, too – until I started diving down into Google Analytics standard data sets and realized that what I needed to see just wasn't there. A new client who had been on Webtrends had decided to switch to Google Analytics and had...
Custora data gives more validity to notion of email as a power channel for marketing and conversions. The data also shows the importance of organic search to customer acquisition as well, which is still higher than email.
When you drill down further into the top movers data, Google will actually provide a "possible cause" of why the change occurred. These data points will be available for both cost and clicks. What Data is Available?
It was part of a case brought against the search engine firm by a Spanish citizen looking to have potentially libelous website data removed from Google's search index. In the ruling, Jääskinen said that Google and other search engines are not...
With keyword search data, typically we're grabbing estimated monthly, exact match searches from the Google Keyword Tool. Also, if you have any proprietary data from any paid search campaigns, layer that in as well.
Meanwhile, new data released today by video technology company Unruly found the average number of tweets containing a Vine link had risen from five every second during April to nine every second during the first three weeks of June.
It's not clear what plans Google has for Waze in the long run, but assuming it gets FTC approval, it's likely to add the Israeli firm's traffic data into its own mapping service. Google's $1.1 billion acquisition of navigation firm Waze will be...
Consistent, accurate business listing data across multiple listing data providers With the rise of smartphones and mapping apps we're living in the era of local search and discovery. Before we dive into the thicket of what it takes to win in the...
When thinking about SEO, Bing's Duane Forrester emphasizes the importance of utilizing Bing Places for Business, "It can be a way to double dip in the SERP, as their Places listing data can appear, with them ranked up top in the organic stack.
The UK Information Commissioner's Office (ICO) has served Google notice that it must delete any WiFi data it collected through its Street View operations within 35 days, but did not find enough evidence to levy a fine.
Beckman said that EdgeRank factors will continue growing and getting more sophisticated over time – given the fact that you can login through Facebook on other websites, Facebook is building more and more data that they can implement into their...
Interpreting Rankings and Traffic Data And even though rankings for a particular query may waver in the search results from one user to the next, data shows time and time again that the top positions are winning.
It simply requires quality data, quality queries and the ability to act on findings. Time is money and the clock is ticking in the race to acquire, decipher and leverage data. Despite the saturation of coverage over "big data" in recent months...
