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  1. Google Active View Format Gets Accreditation

    Google also shared some data showing that increased viewability improves campaign performance in a blog post, Neal Mohan, Google's vice president of display advertising. His company is also in the process of accreditation with the Media Rating...

  2. Bing Search Now Delivers Anywhere From 4 to 14 Results

    More testing and data crunching later, Bing's controlled experiments showed interesting results. Fueled by this new data, Bing wasn't finished. There's a reason for that. Starting last week, Bing began changing up their search engine result pages...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    That's why I created the ‘Hands-off, No-brainer, Protect Your Vital Data from Criminal Scumbags' program for small businesses. Pay-per-click search marketing may have been invented in the second Clinton administration, but it's a modern iteration...

  4. Google Reports Surge in Government Takedown Requests

    As we've gathered and released more data over time, it's become increasingly clear that the scope of government attempts to censor content on Google services has grown," wrote Google legal director Susan Infantino in a blog post.

  5. Top Google Website Optimization Resources

    Rich Snippets & Structured Data Structured Data Testing Tool Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your-head programming genius level.

  6. New Google Analytics Interactive Tool: Customer Journey to Online Purchase

    After releasing a barrage of new reports to help you understand attribution from multi-channel funnel reports, attribution modeling, and social data partners, Google realizes that site owners need to better understand customer journey from first...

  7. 10 Vital Steps to Building Social Influence

    So simple, but not how data models and enterprise systems are typically designed,” Slaby said. Analysis of performance using quality data is imperative to quality interpretation and guidance for optimum long-term performance.