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  1. "Content Performance Marketing" – 3 Steps to Future Success

    The amount of content that’s being created goes hand-in-hand with the amount of data that’s being produced. Look at ways to extract competitor data, so you can get a better picture of how your organic content strategy is performing against your...

  2. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Here are several tools you can use to collect data and the types of conclusions you can draw from their information in an efficient manner. There are tons of tools out there for gathering data and guiding our strategies so we can make user-centered...

  3. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    This week, the Google Research team unveiled "structured snippets," which presents an additional way Google pulls data from a Web page into its search results. Google Web Search has evolved in recent years with a host of features powered by the...

  4. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    That’s where Google is getting user engagement data from, and you can often find glaring issues while going through the process of checking those pages. For example, if 50 percent of your Google organic traffic is from smartphone users, then that’s...

  5. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. National-local businesses that have locations opening, closing or moving often find...

  6. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Include fresh data, opinions or views on the acquired content instead of just doing a ‘Copy-Paste' job. Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner.