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  1. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    Analyzing your website data with Google Analytics is much like mining for gold. If web analytics is like gold mining, then a Google Analytics advanced segment is the pickaxe you need to chisel through your data to expose the glimmering insights...

  2. Germany Orders Google to Restricjavascript:void(0)t Autocomplete Results

    The ruling goes on to say that Google itself is not liable for violating rights, but that it has not taken precautions to prevent data generated by searches that violate rights. Google recently released data that shows government takedown requests...

  3. Google CEO Larry Page Suffers From Rare Voice Health Issue

    As it’s fairly rare, there’s little data available today — and the team hopes that with more information they can make faster progress. While he is quick to state it isn’t life threatening, it does affect his vocal cords.

  4. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It certainly helps them harvest the data upon which their advertising juggernaut feeds. Since the function of an identity provider under the auspices of NSTIC (National Strategy For Trusted Identities In Cyberspace) is curiously unfettered by such...

  5. BloomReach Adds 4 New Metrics to Measure Page Quality

    CQM is a quality assurance algorithm, of sorts, based on data the company has collected and analyzed over “four years and a 150 million pages,” said Joelle Kaufman, head of marketing at BloomReach. For example, if your site has inventory of black A...

  6. 3 Keys to Activating an Audience with Smarter Content

    Audience research involves gathering and analyzing qualitative and quantitative data to build a "data dossier" on your target audience. Essentially, you're looking to create one or more data-driven personae based on first-party data from customers...