SEO News

Data

RSS
  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    The company did not start out knowing substantially more than most other businesses starting their efforts online, but because it was willing to think ahead, develop data driven technologies and push the boundaries of how best to do business on...

  2. Search Engine Optimization Companies: Break Google's Rules to Get Top Rankings?

    And, after a look at other keywords these guys are performing against, it's pretty compelling (data via SEMRush.com): With data like this, you might be inclined to "do whatever they're doing, because it obviously works".

  3. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    After diving further into the back-end data of the client's CMS, we found the needle in the haystack. The definition of sleuthing is, "to track or follow. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  4. 4 Keyword Strategies for Squeezing Performance From Broad Match

    From Product Ads, "(not provided)", data visualization, ad copy testing strategy, to broad match strategies – my conversations at ClickZ Live New York were varied (and at times brain busting). Data points from Bing Ads showing broad match is changing.

  5. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    In order to succeed, marketers need powerful technology that can help them harness massive data in real time, and a platform that can break down the silos within the organization, bringing content creators into the fold for seamless collaboration...

  6. Combining Social & Content to Earn Visibility & Earn $$$

    So you need to take the time to analyze your data and identify patterns. You can't just assume who your audience is, as without data, you're probably wrong. Crawl their sites, evaluate their successes, learn from their failures, and use that data...

  7. Digital Data Trends – Search, Social, & Content Fusion

    One of the biggest challenges marketers face is understanding what to do with mass data at hand. I managed to attend a standing-room only session, where Jim Yu from BrightEdge and Benu Aggarwal from Milestone Internet Marketing shared key digital...