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  1. Delving Into the Auction Insights Report

    Previous to this we could view this data one keyword at a time only. The second great update at the beginning of this year was the ability to segment data by date and device. The data provided is based on others who matched for the same search query.

  2. Using Analytical Analysis to Help Improve Conversions

    The first step in finding reason from the analytical data is realizing that your site users fall into several groups. While User Flow is a nifty visual for understand page progression and drop-off rates, Content Drilldown is an alternative data...

  3. Writing Your Way to the Top of Search and Social Results

    Provide writers with data such as targeted keyword phrases and trending hashtags that can help them help you optimize better. If you have research and data that will help a writer include words that work best for social networks or tips in email...

  4. Secret Sauce LoMo Tips for More PPC Sales

    Local Google Shopping is a Google Shopping feature (not text PPC), so you'll need to update your Google Shopping Campaign data (in the form of a local product feed) to reflect local information. Utilizing data from Google Shopping to influence text...

  5. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The study - the first of a three-part series analyzing CTR for mobile and desktop users - collected data over 90 days during the summer to avoid any seasonal impact on the results. This study claims to be the first to compile a comprehensive data...

  6. Disney Dominates Halloween Keyword Ad Spend

    Disney characters still reign supreme when it comes to Halloween costumes for children and adults, according to a study by AdGooroo, which analyzed data for 1,128 costume keywords that included text ads and product listing ads in August and...

  7. Search Engine Marketing Checklist for Hotel Marketers

    Data Reports and Analysis In order to understand the behavior of website users, examine the data of paid search traffic and organic search traffic against hotel booking engine websites. Review the multi-channel funnel data of both paid search...

  8. 6 Ways to Prepare Your B2B PPC Account for the Holidays

    Some B2B advertisers might find that their business doesn’t drop off at all, especially those that serve the retail industry such as banks, data suppliers, and security companies. For e-commerce advertisers, the holidays are the busiest time of...