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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Social dashboards indicate Facebook marketing fashion changes by the season. Is Facebook blue the new black for community managers? In order to stay ahead of the competition, you might have to download a book or two, attend a webinar or five, and...

  2. Extending Your Google Analytics Functionality With the Application Gallery

    There are applications that help you tag and track various links, WordPress plug-ins for tracking your blog in Google Analytics, and third-party tools to help you create more attractive dashboards. If you use Google Analytics, you likely already...

  3. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    Set up dashboards and/or reports With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on...

  4. Why Facebook Ad Haters Are Wrong – Here’s How Marketers Can Do Better

    Facebook offers their own Insights and reports, Google Analytics added a new set of reports to help marketers more accurately measure the actual value of social media earlier this year, and there are a plethora of social media measurement...

  5. Google Mobile App Analytics Measures Acquisition, Engagement, Outcomes & More

    Many of these reports are available instantly from the Overview Dashboards that are automatically created. With mobile continuing to grow by leaps and bounds, and mobile app usage on the rise, it’s critical to properly measure how users interact...