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Darth Vader

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  1. Searcher Personas: A Case for User-Centric SEO

    A classic example of the archetype is "The Shadow," who is expressed in popular culture by a variety of characters like Darth Vader, Agent Smith or Mr. It wasn't so long ago that, when educating the uninitiated on the SEO process from the bottom up...

  2. 2011 Super Bowl Predictions: 'Volkswagen Commercial: The Force' Beats 'Audi - Goodnight Commercial'

    The 60-second spot features a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. Tomorrow, many people will be watching Super Bowl XLV to see if the Pittsburgh Steelers beat the Green Bay Packers.

  3. Newspapers Bleed Red Ink: Death by Internet

    Leave it to Ballmer to play Darth Vader to the newspaper industry. The search industry's filled with former journalists who've seen the light. The alternative is death by Internet. For newspapers, 2008 is shaping up as their worst year on record...

  4. Google Defends Security Policy

    Darth Vader stood sentinel inside the Googleplex by the security cubicles. Back when CNET published photos of Google's fun-loving security team, pirate flags were waving. Today Douglas Merrill Google VP Engineering published an impassioned defense...