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  1. How to Solicit Feedback from Prospects and Customers

    Without getting them to commit their positivity to words, we're in danger of being taken for granted. My wife and I are just waking up in a small bed and breakfast in Chimney Rock, North Carolina, which is about four hours away from picking up our...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    Or, worse yet, are we in danger of alienating them entirely because of how frequently strong headlines have not delivered on their promise? Are we, as content creators, in danger of immunizing readers to strong headlines because of how frequently...

  3. Pick Up on Current Events for Link Building

    From my experience there is only one big danger to all of this. Giving your website an active role in current events is a lot more efficient than creating the media attention from scratch. Here's how to prepare your website for future events so you...

  4. 5 Steps to Building a Results-Driven Multi-Channel Plan for 2014

    Danger: Curve Ahead Far too often, marketers depend on search position, fans, likes, shares and +1s to validate allocation of resources to execute the marketing plan. With an emphasis on the website as the ultimate destination for all marketing...

  5. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Cave - Wet moss, cold stone and danger Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new technologies that never...

  6. How to Avoid Bid Overlap in Google Shopping Product Listing Ads Ad Groups

    While this option is awesome, there is also the danger of getting too carried away. One of the easiest mistakes to make when managing your Google Shopping Product Listing Ads (PLA) campaign is to allow too much overlap between your All Products ad...

  7. Visual Storytelling: The Key Weapon to Content Marketing

    The Quest: This concept relies on the danger you must face to find the truth and reap the reward. Many of us have years of experience chasing technology for marketing purposes. Thanks to social networks, we’ve naturally been driven to a host of...