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  1. Gamification in Marketing: Lessons from the Khan Academy Website

    It’s not like you could use checks and Xs to get me to sign up for the Miley Cyrus Online School of Dance. Giving an unknown online merchant your credit card number is hard. Through our experience with their site, I learned valuable gamification...

  2. SearchDay: Five Traits of the Ideal Link Builder

    Matt Cutts: Can You Help A Brother Get A Lap Dance? Yahoo to File White Proxy Card with SECPosted by Nathania JohnsonYahoo is urging its shareholders to use the white proxy card to vote for the current board, which the company has nominated to...

  3. Branding through Search: Strategies & Tactics

    As a company that's built its reputation over 100 years, for loyal customers, Danskin means dance. Target "wifi card" 3 weeks later, after purchasers realize they need this add-on. A special report from the Search Engine Strategies conference...