SEO News

Damage Control

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  1. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    If site experience – search, navigation and personalization – relies on tagging, rules and a collection of disjointed widgets, businesses miss opportunity at best and possibly damage their brands.BloomReach SNAP understands your customers...

  2. 5 New Website Vulnerabilities Straight from Black Hat & DEF CON

    Then in this case, a command and control was opened through the port connection, the tunnel went searching for connected devices to carry out the intended attack (in this case a denial of service, but it could be to do damage in your network, grab...

  3. A 7-Step Landing Page Template to Convert Prospects into Leads

    They've spend the last month scrambling to restore what they can, apologizing to clients, and doing damage control. If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page...

  4. A Comprehensive Guide to Understanding Quality Score & Tactics for Improvement

    They’ll also prove invaluable for when searchers know the ad isn’t relevant and skip around it, causing further CTR damage. I recommend bundling these keywords into entirely separate campaigns to control budget flow and improve overall campaign...

  5. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Detail how large the damage is and the steps you’ve outlined to turn things around. Rather than dealing with ad hoc requests for updates or details from different people, take control of your schedule by setting fixed times and methods for updates.

  6. Undoing SEO Damage Caused by Global Reputation Management Disasters

    it's time to do a lot of damage control. Initiating Damage Control When the CEO of KFC Malaysia found out, he immediately launched into disaster control mode. We've even seen or read about companies who make major brand mistakes when proper...

  7. Facebook Wants to Welcome Kids Under Age 13 to Social Network

    However, it’s not all altruism or damage control; one mechanism they’re trying on would reportedly allow for parents to pay for games or apps their children access through Facebook. Facebook is reportedly testing out controls that would allow users...

  8. Understanding Negative SEO & How to Defend Your Website

    Other instances of negative SEO have included such tactics as hacking a website to inflict some sort of malicious damage on a website, review bombing (pointing a large number of 5-star reviews at a business so it appears they paid for them), or...

  9. YouTube-Viacom Copyright Lawsuit Resurrected by Appeals Court Ruling

    Judge Jose Cabranes reversed an earlier decision that had protected YouTube from damage claims under the safe harbour provisions of the Digital Millennium Copyright Act (DMCA). We further hold that the District Court erred by interpreting the...

  10. How Local Small Businesses are Evolving Their Online Marketing Strategies

    Kesten said his daughter convinced him in 1999 that everything was going online and not doing so would damage his business. Little doesn’t have control of the comments, “so I gotta make sure I don’t piss anyone off,” he said.