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  1. Another Loss for Viacom in Endless YouTube Copyright Legal Battle

    Viacom, which is seeking to protect shows and channels including MTV, Comedy Central, and "The Daily Show with Jon Stewart", isn't happy of course. Google-owned video-sharing site YouTube has handed Viacom yet another loss in the latest round of a...

  2. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Re-evaluating these higher-level items will show you how social media, SEO, analytics, blogging, and content development can work together synergistically to aid in online marketing success. Build a long-term and daily content plan.

  3. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    For example, let’s say we have a client in the restaurant and food business that has a menu that changes daily. They are waiting for the person with the gifted handwriting to show up. If you’re not familiar with the term, a site migration is a...

  4. Make the Most of Your Social Media Interactions: 9 Tips

    You wouldn’t show up to a fancy nightclub dressed in dirty sweats and Birkenstocks would you? As online marketers, we consume so much information on a daily basis that we may find it difficult not to share everything we read with our fans, friends...

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Set your default bid (CPC for PLA clicks), and daily budget: How long your listings will stay live depend on what your daily budget is and how high you make your default bid. Remember your budget is the amount of money Google Shopping will charge...

  6. Social PR Tips to Get Fit for 2013 Digital Marketing

    Remember that what people are talking about drives search trends on a daily basis. Sure you can pay to show up in your fans’ newsfeeds, but you have to get creative to show up to a large percentage of your fans without paying.

  7. The 5-Step Plan to PPC Prioritization for Maximum Profits

    When it comes to our daily tasks as PPC account managers we have a plethora of tactics to choose from at any given time. Then, add in additional sections to show the: Here, despite this being quick to achieve, the calculations show that this tactic...

  8. 10 Website Quality Indicators That Can Sink Your SEO Battleship

    Often malware or other attacks on your site will show as odd referrers in your analytics reports. An SEO will check this daily or at least every other. You have great content. People think your site rocks – traffic is skyrocketing and you're...