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  1. Reverse Engineer Sociology & Influencer Understanding for Outreach Success

    For those wishing to record this data separately it can be a good idea to create a simple crib sheet, as this will help you pick up the conversation via the all-important initial phone call. Building relationships in an environment where most of...

  2. Flying Saucer Spotted in Google Doodle: How to Play the Roswell UFO Logo Game

    At the end you see the “Google Daily Record” with the headline “Flying Saucer Spotted in Roswell Region” – clicking it takes you to the Google search result for “Roswell UFO incident”. UFO enthusiasts will love today’s Google Doodle which...

  3. Putting Search in Focus: Trends to Watch in 2013

    The Agency of Record is? But above all, look for a proven track record of results, he noted. If you are planning your list of New Years Resolutions and time management or productivity is an issue; you can glean insight from Zwicky’s daily routine.

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    We set up our website to record all traffic and tested a handful of our branding target segments. We then took and sliced off the first and last day so that we could accurately match our daily data with the daily data Facebook reported.

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    The collars fit around your pet’s neck and use a series of sensors to record audio directly from your dog or cat’s vocal cords, using technology originally developed for NASA spacesuits. I hope that today’s announcement of Google Racing will mark...

  6. 5 Things That Haven’t Changed Online Since 1997 & 5 Lessons for Marketers

    But like Microsoft, Yahoo, and all of the record companies, it needs to innovate to stay current. They provide your email, your chat groups, your instant messenger, even your daily news. I'm back in the Internet of my teenage years, that crazy free...

  7. Google’s 13th Birthday: 12 Top Stories From the Past 12 Months

    Larry Page returned to his role as CEO and cleaned house, Google saw record revenues, Google introduced a suite of Instant products, and Android continued to grow. Record Revenue Case in point: Google’s impressive Q1 record revenue of $8.58 billion.