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  1. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Researchers: -about, -news, -guides Here are data points Bing Ads recently published around broad match: percent of Bing Ads auctions are only accessible via broad match.percent of searches are too refined for advertisers to predict using exact...

  2. How to Plan Effectively for Content Marketing in 2014

    News outlets including CNN, Mashable, Forbes, The New York Times, and The Wall Street Journal produce news across multiple industry topics on a daily basis. In online PR, however, it's critical that you stay on top of daily (if not real-time...

  3. Google Blocks Child Abuse Images on 100,000 Search Terms

    In a column for ITV News, former CEO of the Child Exploitation and Online Protection Centre Jim Gamble said Cameron has "the best of intentions" but that he has been "poorly advised and ill informed".

  4. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Bad News for PageRank Fans For PageRank devotees, there is some bad news. PageRank is updated internally within Google on a daily basis and every three months or so, they would push out that information to the Google toolbar so it would be visible...

  5. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Others sat back to absorb the news and some, content-based marketers, embraced the news as part of the natural evolution of SEO. Set up an automated, daily report to be delivered to you so that you do not miss out on the organic data since it is...

  6. How to Ensure a Positive Online Reputation For Your Executive and Company Brand

    In the "bad news" bucket, there‘s reputation management. In the "good news" bucket, there's relationship development. Actually, that's how most people start out monitoring their online brand – when they discover there‘s bad news to be dealt with.

  7. Visual PR Secrets: Content Power Tips and Social Publishing Trends

    If there was a recipe for social PR news success, it would call for a dash of authentic content, a splash of vibrant color, and a double shot of visual inspiration. The best content will only stand out when accompanied by the right visuals, or else...