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  1. Make the Most of Your Social Media Interactions: 9 Tips

    Identify your best customers as well as your top prospects and monitor the way that they interact on social networks. HootSuite: With HootSuite there is just so much that you can monitor. As online marketers, we consume so much information on a...

  2. Get the Picture: Brands Use Instagram for Visual Marketing

    She used Statigram to monitor the progress, create excitement and engagement about her book’s content before it was even published. Announce daily specials, report news from a conference on the spot, take your customers behind the scenes of what’s...

  3. Setting up PPC Campaigns

    As you monitor your campaigns, you'll undoubtedly find spots that need tweaking. Every monthly budget is divided by the number of days per month to give you the daily budget. What is the best approach to starting PPC?

  4. The Community Manager’s Conflict Playbook

    Monitor For 24 Hours. Those same friendly faces of the community we connect with daily can turn on a dime, from excited and engaging to hurtful or harassing. We’re also brave warriors ready to do battle when needed — always with a cool head, a pre...