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  1. 22 Facebook PR Secrets Every Community Manager Should Know

    Whether it’s with Twitter, Facebook, or whatever the next thing is, the easiest way to deal with everything is to just encourage employees to be real and use their best judgment, Hsieh said. Today’s community manager can double as a magazine editor...

  2. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Are they offering a new promotion or deal? The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t convert as well with traditional landing pages and thus could be...

  3. Social PR Tips to Get Fit for 2013 Digital Marketing

    Bidding on related terms to a recall or a community event will also let you assess just how big of a deal the subject is to your customers, because you will see how many impressions and clicks there actually were on the related keywords.

  4. AOL Puts Entire Original Video Library on 22 Monetized YouTube Channels

    According to comScore’s Video Metrix for August 2012, YouTube's parent company, Google, and AOL are the two largest video content properties by number of video streams per month, which means this deal brings together the two largest video...

  5. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    It is also funny to note that they apparently did not think this would be a big deal, even though they accused the largest social community on earth of not cleaning up fraud. We then took and sliced off the first and last day so that we could...

  6. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    An aggressive election campaign hasn’t begun just yet, and as acting president, he receives a great deal of public consideration already. Compared to Obama, a great deal more requests are geared toward Romney as an individual rather than on his...