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  1. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of the interwebs, but the brand is also expanding into more mainstream news coverage to provide users with their daily diet of...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT is an average rank over 90 days. Google Webmaster Tools doesn't allow this and only shows average rank. GWT doesn't give you daily ranking data. This would have a big impact on sites with average visitor traffic and most B2B websites.

  3. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    What this does is allows advertisers to manage and optimize their accounts daily within Marin in the same manner they would for publishers like Google. Marin's organic search partner Conductor now sends information to the software company on a...

  4. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    The average smartphone user spends 667 minutes per month using apps. Marketers have 14 opportunities daily, she said, to connect with each online user in the world. Yet marketers struggle to pull together a holistic view of a consumer who may...