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  1. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone’s geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  3. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Average Position Average Cost Per Click (CPC) The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t convert as well with traditional landing pages and thus could...

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Set your default bid (CPC for PLA clicks), and daily budget: How long your listings will stay live depend on what your daily budget is and how high you make your default bid. Remember your budget is the amount of money Google Shopping will charge...

  5. The 5-Step Plan to PPC Prioritization for Maximum Profits

    When it comes to our daily tasks as PPC account managers we have a plethora of tactics to choose from at any given time. Profit per customer: Take your Average order value or your lifetime value, whichever you use to calculate profits, and then...