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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT is an average rank over 90 days. Google Webmaster Tools doesn't allow this and only shows average rank. GWT doesn't give you daily ranking data. This would have a big impact on sites with average visitor traffic and most B2B websites.

  2. Marin Bridges the Gap in Tracking Advertising and SEO Across Engines

    What this does is allows advertisers to manage and optimize their accounts daily within Marin in the same manner they would for publishers like Google. Marin's organic search partner Conductor now sends information to the software company on a...

  3. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    The average smartphone user spends 667 minutes per month using apps. Marketers have 14 opportunities daily, she said, to connect with each online user in the world. Yet marketers struggle to pull together a holistic view of a consumer who may...

  4. Google Webmaster Tools Search Query Data is Accurate (and Valuable)

    When the data is downloaded every day, it exposes the fluctuation of the bucketed search data giving insight to a more approximate average over time. As you can see the larger the number the bigger the bucket becomes, adding to the importance of...

  5. 6 Mobile Marketing Tactics to Nurture Customer Relationships

    Using the smartphone's geo-location technology, location based mobile marketing technology can monitor when a customer comes within a specified distance of your location and send them a text letting them know about a specific promotion or daily...

  6. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...