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Cynical

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  1. Kiss Your Ads Goodbye: How Net Neutrality May Impact Content & Advertising

    Let's not be cynical. One could argue that the discussion around Net Neutrality has been designed to be so boring and complex that ordinary consumers and entrepreneurs tune it out. By design? It is important we understand how proposed rules could...

  2. Google Faces New Mobile Search Monopoly Antitrust Lawsuit

    Instead of finding a way to legitimately out-compete other internet and mobile search providers, they instead decided to choke off competition through this cynical, anti-consumer scheme. Google is facing an antitrust lawsuit over its alleged...

  3. How to Deal With Search Marketing Burnout

    You've become jaded; cynical. There's a word for it – burnout – and it's a problem in any industry, not just marketing. So what is burnout, how do you identify it, and what do you do about it? In short, burnout comes from being bored, resentful, or...

  4. Being Bad For Great Justice: A New Privacy Scandal Rocks Second Life

    There's a more cynical side to that, though. "It's all fun and games until someone loses an eye. In keeping with the tradition of "skip a week and all hell breaks loose", here we go again. I started the week thinking I'd wind up writing about the...

  5. Editor & Publisher Magazine Shutting Down After 108 Years

    According to Jarvis, it's pretty cynical to blame Google and Google News for giving publishers "100,000 opportunities a minute to win loyal readers and generate revenue -- for free. These are not the best of times for print media and they are the...

  6. The Decision-Making Funnel, Stage 3: Desire, Part 2

    Internet consumers are generally too sophisticated or cynical to fall for heavy-handed approaches like this. We've already examined awareness and interest, and last time we began looking at the desire stage.

    Published
  7. The Decision-Making Funnel, Stage 1: Awareness

    You can call them cynical, jaded, or media savvy. In "Landing Pages and the Decision-Making Process," I described the well-known AIDA conversion sales funnel and how it governs all Web conversions. The AIDA stages are:

    Published