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Cycle Search Tail

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  1. So... You Think SEO Has Changed?

    In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for business-to-business (B2B) websites. Only the data sources have slightly changed and people are...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    For us, that means engaging with the buyer earlier in the buying cycle. An Example: Crafting the Table Saw Buyer Cycle But more importantly, we're connecting with the buyer earlier in the buying cycle, forming a longer-term relationship and a...

  3. Do, Know, Go: How to Create Content at Each Stage of the Buying Cycle

    Capture early buying cycle, long-tail traffic via informational content. These are very high quality, end of buying cycle queries. That makes sense in theory – but then you’re missing out on a stage much earlier in the cycle.

  4. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    In order to understand their intent, we must first investigate the concept of “the buying cycle” and the psychology and motivation behind “wanting” something in the first place. Otherwise, without a clear and concise view on their motivations and...

  5. Keyword Discovery 101, Part 1

    For example, someone who is at the beginning of the buying cycle may start their searching with general terms like "digital camera. Conversely, someone who uses "Canon EOS 1000D Digital Rebel XS" is probably toward the end of the buying cycle.

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  6. B2B Issues: How to Beat Out Competition with Keyword Intelligence

    Unfortunately, many of the tail terms tend to fall later in the buying cycle, when the user is clearer about what they want. If your product has a complex buying cycle, with a lot of people involved in the purchase decision, it's vital that you be...

  7. Marketing in the Search Tail: Is the Pain Worth the Gain?

    First, Lee explained that the search graph described above also corresponds to a sales funnel, or buying cycle. Popular search terms tend to dominate the headlines, but there are literally millions of unique searches conducted every day, and savvy...