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  1. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    If a research cycle is particularly long then which companies the user saw at the beginning might be fading from their memory. This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in...

  2. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    If we're successful with this transition, we're likely to see an increase in traffic from both general research terms ("white couch") and branded-product terms ("lazy boy couch") as buyers return to our site late in the buying cycle.

  3. Linkable Asset Strategy: How to Pick & Prioritize Assets

    Are they gathering information or are they further along in the buying cycle? If there's a strong "market" for this topic Keyword research is the foundation for everything you do with SEO. And it's during this process that I aim to scale my keyword...

  4. SEO & Keywords: Think Conversions, Not Rankings

    Learn more about this in "SEO Buying s about understanding search intent and how keywords used to describe your products and services evolve as a prospect progresses through the buying cycle. Takeaway: Build time into your sales proposal and SEO...

  5. B2B Search Engine Marketing: Goals for 2011

    Focus on the B2B Sales Cycle The B2B sales cycle is different than for B2B companies. If your organization is delivering real value, the target market should follow you no matter what the platform. For example, it's less likely a solutions page...

  6. Keynote speakers posted for Search Engine Strategies Chicago

    This cycle's YouTube debates were a milestone for Internet participation in presidential debates,” the letter said. Or, as my good friend Anne Kennedy, the Managing Partner of Beyond Ink and a member of the SES Advisory Board, says, whether you're...

  7. Getting to Know Local SEO

    Consumers are further along in the buying cycle when they search locally. Fully supported HTML Web browsers have opened up the mobile market for consumers to search for products on the go. Through keyword research you may find that instead of...