SEO News

Cycle b2b Search

  1. So... You Think SEO Has Changed?

    In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for business-to-business (B2B) websites. Not much here has changed except the tactics of how you go...

  2. Leveraging Twitter & Facebook Ads at #SESChi

    Social media ads help you reach potential customers at a different point in the purchase cycle,” Freid points out. For the Non-Believers: Why Do I Need Social Ads When I Already Invest in Search Ads? Merry Morud and Justin Freid know social ads.

  3. How B2B Search Engine Marketers Can Better Impact the B2B Buying Process

    B2B SEOs should seek to understand how the content assets associated to keyword strategies apply to each phase in the buying cycle, thereby developing the right goals and objectives per campaign. As indicated in the report, the B2B buying cycle is...