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  1. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Quality content is what pulls the audience into the buying cycle. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  3. So... You Think SEO Has Changed?

    In terms of content creation, there is now more awareness of how certain keywords can imply where a customer is in their buying cycle, especially for business-to-business (B2B) websites. I usually find these statements short sighted.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle. Past behavior: Responses to emails or actions taken on your website can help inform you...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in march" > "france skiing march 10" If a research cycle is particularly long then which companies the user saw at the beginning...

  6. 8 Tips for Building Your Internal Content Marketing Strategy

    Shorten the sales cycle. You know that story about the cobbler's children not having shoes and walking barefoot uphill in the snow? It's a heartbreaker and it's one we can all relate to. We all know what it feels like to kill ourselves for someone...

  7. 11 Must-Measure KPIs for Content Marketing Success

    This moves content marketing based traffic further down the buy cycle, where they are much more likely to convert. However, the reality with content marketing that most people are starting to awaken to, is that content has value beyond simple...