SEO News


  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    It's where the content cycle – optimization, automation, measurement, and subsequent technological integration – meet to scale. This is how Loni Stark, director of product and industry marketing at Adobe, helped described the new Adobe Experience...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    Barone then talked about how to use a persona worksheet to represent your audience groupings, with the idea being that you then tie those personas into the buying cycle stages to determine which type of content needs to be developed for each persona.

  3. Influence the Influencers: The Magic of Co-Created Social Content

    Quality content is what pulls the audience into the buying cycle. Much is hyped about the value and "magic" of social media marketing. Somehow people that love you and what you do gather together and say all kinds of nice things.

  4. How Personalizing Websites With Dynamic Content Increases Engagement

    By creating a dynamic web experience through personalized content, you can quickly move customers to conversion, which can dramatically shorten the sales cycle. Past behavior: Responses to emails or actions taken on your website can help inform you...

  5. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    This is a pretty clear and obvious research cycle: skiing holidays" > "skiing holidays in france" > "french ski break in march" > "france skiing march 10" If a research cycle is particularly long then which companies the user saw at the beginning...