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  1. Flu Shots & Symptoms: The Winter 2013 Outbreak of PPC Spending

    Walgreens has been employing the most keywords of the three for a long time and has a much higher budget for their PPC marketing, although both they and CVS seemed to increase gradually around the same timeframes.

  2. Holiday Season Search Trends of Top U.S. Retail Brands

    Drug Stores: CVS vs. CVS and Rite Aid are common household names, whether it is for their pharmaceutical services or retail items. Although they are very close in the number of ads, CVS had an extreme spike in their ads in early 2011 which may have...

  3. Social TV Grows Up: Communities and Advertisers Flock

    These aren’t small brands; we’re talking Burger King, iTunes, Best Buy, CVS, and Starbucks. They’re breaking Twitter records during awards shows and hammering hashtags during shows like “Glee”, “Gossip Girl”, and “The Big Bang Theory”.