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Forecasting SEM Activity

The calculated fields (CTR, CVR, etc.shown in orange, will just be the same as in your total. And then assuming CTR, CPC, CVR remains even, calculate all your other numbers and a pretty different picture emerges!

by Susan Waldes • Published February 13, 2013
St. Patrick’S Day • Google’S • Seasonality • Data Point • Cvr • Budgets • Christmas Tree • Sem • Businesses • Deltas
How to Choose a Success Metric for PPC Ad Testing

If you’re unsure of which one to choose, my favorite is a combination of CTR and conversion rate, commonly referred to as conversions per impressions (CVR/IMP). Assuming you're testing your PPC ads on a regular basis, which I hope is the case, one...

by Noran El-Shinnawy • Published November 26, 2012
Ctr • Conversion Rate • Cpa • Sem • Lead Gen • Landing Page