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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    I can't project the exact best strategy for sites that I have not even looked at, but I do know that Google is making large investments in the areas of fighting bad links, and I do know that Cutts let us know that a new Penguin update is coming...

  2. Internal Linking to Promote Keyword Clusters

    In my calculations I am not factoring in the evaporation of weight that occurs with every link (Matt Cutts discussed this at second 40 in his video here). To put this in the context of internal links, a link from the homepage of a site or another...

  3. SEO, Why You Are Doing it Wrong

    Matt Cutts posted his own example of “spun content” on the Official Google blog in the announcement of the algorithm update later dubbed “Penguin. The first set (1-3) are all the paid links, which are clearly spam - but I’ve included them as an...