Google's Matt Cutts not long ago signalled this shift, when he mentioned that putting too great of an emphasis on link building is one of the top 5 basic SEO mistakes. I wouldn't put too much of a tunnel vision focus on just links," Cutts said.
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
In a Webmaster Help video, Google's Matt Cutts details the types of cases where people are struggling to identify problems on their site, part of how Google Webmaster Tools is trying to provide more concrete actionable information in their emails...
Are we seeing the same thing in SEO via Matt Cutts? Too Small: Follow Matt Cutts to the letter of the law. I’ve been watching the columns, SEO publications and blogs, and Matt Cutts closely – and here are the definitive messages from Penguin 2.0:
Google’s Distinguished Engineer Matt Cutts has announced that a new ranking update, one that targets spammy queries is now live. This was one of the changes we were told by Cutts to expect from Google this summer.
Matt Cutts' 2012 slideshow at Pubcon presenting the tool was less than subtle. Cutts is quoted as saying "… if you were hit by Penguin and know or think you have bad links, you should probably use this tool.
Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters braced for the worst. When announcing the release of Penguin 2.0, Cutts explained that Penguin 1.0 only analyzed the homepage of a website...
Cutts also tackled the persistent rumor that the reason Google does updates like Panda and Penguin isn’t to reduce spam but is to actually increase revenue. It's no conspiracy that Google wants to make profits, but Google's Distinguished Engineer...
As natural links became more valuable and paid links were devalued or penalized, Google changed their stance slightly on the issue, but still maintained it wasn't a widespread issue, with Google's Matt Cutts admitting negative SEO isn't impossible...
Then you should pay close attention to what Google's Distinguished Engineer Matt Cutts said about disavowing links: While Cutts was focused on links, this concept really applies to the entire web strategy of many different publishers for whom SEO...
Google's Penguin update grabbed the majority of online marketing headlines over the past two weeks with Matt Cutts, hyperbole, and fear motivating many SEO practitioners to expect the worst before the worst even materialized.
Matt Cutts (Google, webspam) For example, an entire SEO community has sprung up along Matt Cutts and his brand-establishing videos as the face of Google. Even though other Googlers are now in the media limelight, Matt Cutts continues to remain a...
Even with the Interflora penalty, more webmasters have been utilizing advertorials and other types of paid promotional content for search engine ranking benefits, so Google's Distinguished Engineer Matt Cutts is bringing the issue up and alerting...
Well, according to Google's Distinguished Engineer Matt Cutts, which was shared by John Mueller, a Webmaster Trends Analyst at Google, webmasters should be tackling URLs for the disavow tool with a machete instead of a scalpel.
Google's Distinguished Engineer Matt Cutts promised the new generation of Penguin would go deeper, and it seems to have lived up to that promise. It's now been one week since Google Penguin 2.0 went live.
Google's Distinguished Engineer Matt Cutts tweeted about the new Penguin Spam Report today. One of the complaints Cutts responded to on Twitter concerned the post-Penguin results for pay day loans in the UK.
It's like double rainbows and Matt Cutts got together and had baby NyanCats! It is, as Cutts suggested a little while back, search experience optimization and it covers everything on the website, either directly or relationally.
Google's Distinguished Engineer Matt Cutts recently stated that Google is actually pulling back on Panda because of too many false positives. Google has just rolled out Penguin 2.0, a large algorithmic update promising to go “deeper” than the 2012...
Webmasters have been watching for Penguin 2.0 to hit the Google search results since Google's Distinguished Engineer Matt Cutts first announced that there would be the next generation of Penguin. Cutts officially announced that Penguin 2.0 is...
Google's Distinguished Engineer Matt Cutts reports that they have taken action today against several thousand link sellers that were passing PageRank. This seems to be part of the link devaluing Cutts talked about in his “What to expect” webmaster...
