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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. A study by Shop.org and Forrester Research shows 85 percent...

  2. Most Valuable Ecommerce Customers Come from Organic Search [Study]

    This is the picture painted by customer acquisition platform Custora in its latest study on ecommerce and the lifetime value of a customer. The highest value customers come from organic search at a rate of 54 percent higher than the average...