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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Customize your approach based on the individual person. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  3. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...

  4. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Customize Your Creative Based on the Local Market If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like Asia-Pacific...

  5. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Then further to the right, you see links to: features, performance, design and customize each with a small thumbnail image to each. Bing Ads has announced a brand new ad experience today at its Bing Ads Next event, called Hero Ads.

  6. 7 New YouTube Features for Partners, Content Creators You Might Have Missed

    If you want to put the subscribe button on your site or customize the button, check out the documentation for more details. YouTube has been very busy this summer, rolling out a several new features for YouTube Partners and Content Creators in just...

  7. Google Showcases Back-to-School Shopping Trends and Ecommerce Opportunity

    John Gagnon shared tips on Search Engine Watch earlier this month on how to use this type of information to customize the timing of your online marketing plan. Google combined search trends with surveys to showcase 2013 back-to-school shopping...

  8. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Customize ads with relevant offers informed by users past decisions on the website. Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google.

  9. How to Use Google Analytics Visitors Flow Reports to Improve Conversion Rates

    First, select the customize button. I hate to be the bearer of bad news, but your website may not be as pretty or user-friendly as you think. How you think users interact with your website can be very different from reality.