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  1. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Once imported, advertisers can sort the retargeting lists into groups to optimize bidding and customize the creative at the keyword level, Marin says in its announcement. Marin Software is staking its claim as the first Google API partner to...

  2. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    For example, only 15 percent of the respondents indicated that they customize paid search ad copywriting by device. Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many...

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Keying in on timely topics is a natural alignment, but marketers should strive to go another level or two deeper and customize content based on audience types and buying stages. Now, content marketing has established itself as the backbone to...

  4. 5 Steps to Quick Insights Using Google Analytics Solutions Gallery

    There are 16 categories you can select from to customize your data and find the insight you're looking for. Step 5: Edit, Customize, or Segments Data Google Analytics allows you to customize or edit the metrics within each dashboard in order for...

  5. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Customize your approach based on the individual person. The real question is can you do good influencer marketing? The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    You can maximize engagement, brand preference, loyalty, and sales by delivering highly personalized experiences that customize your site to each visitor based on current and past behaviors (clicks, searches, views, etc.as well as additional...

  7. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    Customize the paid search report to each unique account by adding different metric groups or filters. Integrating Google AdWords and Google Analytics makes for a data rich experience. You can use this data to go into a second level of PPC...