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Customization

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  1. Google AdWords Remarketing Lists For Search Ads (RLSA): The Ultimate Guide

    Customization is key: Google AdWords rolled out a new ad targeting method to advertisers June 25, combining a visitor's website behavior with their subsequent search queries on Google. Remarketing lists for search ads (RLSA) was in beta since July...

  2. The Synergy & Benefits of Optimizing Content as You Write

    Bad meta tags, keyword and dynamic URL issues, customization, and the inability to optimize at page level have caused huge headaches for search marketers. Search and social media technologies have taken huge strides over the last few years changing...