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  1. Deal With the Big Rocks First

    Their research identified the key problems customers have with typical conference calling services (and why they want to change vendors) and addressed them with questions to help users self-identify the problem they need to solve.

  2. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. Making the updates in a timely fashion is critically important for many...

  3. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Six-figure websites are still being sold without an ounce of budget going to traditional content creation. This saves your support and customer service teams valuable time having to answer these questions on the phone, writing up lengthy email...

  4. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  5. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of...

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help...

  7. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: Make sure you integrate each of the following to enhance the user experience and allow customers to interact with your brand on each of your local landing pages:

  8. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as...