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  1. Court Rules Yelp May Demand Money for Adding and Removing Reviews

    Goldman remarks further: "Consumer review websites often try to sell services to businesses that are reviewed on their websites, which creates an implicit conflict of interest that can make businesses feel like they are being extorted.

  2. 4 Recent Changes to Search That Make SEO Easy as Finding Hidden Treasure

    Similar to companies that build websites, the marketplace is saturated with companies claiming to provide SEO services. As the number of websites exploded, the search engines responded with increasingly complex algorithms to improve quality of...

  3. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. The retailer reached out to Monetate, which specializes in providing eCommerce site personalization through technology, and asked for help...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    The search giant ranks multi-location brand websites based on three common sense factors: Make sure you integrate each of the following to enhance the user experience and allow customers to interact with your brand on each of your local landing pages:

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    You can now reengage website visitors based on the products, services, or destinations they last viewed on their websites. Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as...

  6. 6 Essential Elements for Mobile SEO Success in 2014

    A site's design and usability can have a profound impact on its ability to engage and convert, especially for mobile users who view websites on smaller screens. The truth is that there are pros and cons to both, and the answer is whichever option...