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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? There are a number of channels that can be leveraged in order to effectively market the newly created...

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. You MUST protect your main domain as though you were...

  3. Pre-PPC Strategies For Launching a New Product

    This way, you can bootstrap some of the most valuable market data you could possibly get: how your prospective best customers think about the problem you're trying to solve, how they deal with it now, and how excited they are about your innovation.

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were similar to our previous customers (Similar Audiences) Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads...

  5. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you're creating in front of potential customers. Now, you may be saying that you know your customers, that you've...

  6. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The benefits of this approach are, well, that we are no longer awkwardly and immediately proposing marriage; we're courting our customers rather than potentially alienating them with a push to purchase.

  7. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A better understanding of context, the specific circumstances in which your customers seek you out, such as time, location, and even proximity, allows your marketing message to be more targeted, meaningful and successful," Spero writes in the report.