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  1. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Individuals who were similar to our previous customers (Similar Audiences) Individuals who were shopping for kid-related products (In-Market Audiences) I am a case study of one so my research is extremely limited, but my daughter clicks in-app ads...

  2. 4 Critical Elements of a Successful Content Marketing Team

    Online marketing and SEO: Another critical expertise for a content marketing team is someone with the expertise to get the content you're creating in front of potential customers. Now, you may be saying that you know your customers, that you've...

  3. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    The best thing marketers can do is to research and understand the trends in mobile consumer search and social behavior and the various ad options available in the market. By layering some of the sophisticated targeting options offered by Facebook...

  4. Why You Must Optimize and Create Content for More Than Just Conversion-Centric Queries

    The benefits of this approach are, well, that we are no longer awkwardly and immediately proposing marriage; we're courting our customers rather than potentially alienating them with a push to purchase.

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    A better understanding of context, the specific circumstances in which your customers seek you out, such as time, location, and even proximity, allows your marketing message to be more targeted, meaningful and successful," Spero writes in the report.

  6. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Last week, I spoke with a few leading brands and agency customers on the impact of "(not provided)". We see this as a healthy development that allows us to further evolve toward broader strategies to help our clients acquire and retain customers.

  7. How to Build Your First Content Marketing Strategy

    Think about doing some market research to help get a better understanding of customer needs. If you take a deeper dive into your previous client list, you may find that the majority of your customers are individuals needing a specific kind of...

  8. 7 Critical Web Redesign Considerations You Can't Overlook

    That means market research, keyword research, and community mapping. It needs to look great if it's going to convert your visitors into paying customers, but traffic, conversions, and functionality are what will ultimately govern its success or...

  9. 3 Keys to Activating an Audience with Smarter Content

    Essentially, you're looking to create one or more data-driven personae based on first-party data from customers, partners, employees, and market research providers. Effective content marketers follow a three-step audience research, planning, and...