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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? Typically these folks include corporate branding, the business unit that you are suggesting the content...

  2. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. There are some other methods that some might call organic...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It is important to note that social media was used to tell the story, rather than serving as the vehicle for connecting with customers. Note the significantly higher probability of purchase from customers who engaged with video and social media in...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    The purpose of having an active social media presence is to engage with your customers. For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Understand your audience and your objectives before you create content and always have your customers in sight and earshot when you're conducting your marketing activity. Social media platforms thrive on vanity and ego and the modern-day content...