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  1. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    Now, content marketing has established itself as the backbone to building and maintaining relationships with customers and potential customers, but there are still some misconceptions about content marketing that require dispelling.

  2. Influence the Influencers: The Magic of Co-Created Social Content

    Storytelling takes content beyond utility into creating an experience for your customers. The essential goal for content isn't about ranking and traffic, it's about being the best answer for your customers.

  3. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the typically enormous range of customers and/or products, enterprise marketers have difficulty figuring out what and to whom to write. Improving organic search rankings is ranked as far less important as a content marketing objective, and...