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  1. Search Top Priority Among SMBs [Study]

    I believe this represents a change in the "contract" between SMBs and their customers, to a relationship that is more involved, regular, and intimate. We believe this is largely due to the replacement of media spending by less expensive social media.

  2. How Can SEOs Sell "Shiny, Sexy" Search?

    Data showed that customers were searching for phones in colors other than black, white, and gray. There isn’t a shiny new toy in search like there is in social, so [selling search] becomes about client management," said Hamid Saify, vice president...

  3. Introducing the Local Marketing Adoption Curve

    Well, you should optimize your local marketing efforts based on a more refined understanding of how your customers behave across your network. You should optimize all your local marketing for customers who use multiple devices to find your brand.

  4. How to Create a Content Marketing Strategy From Your Existing SEO Content

    Since your organization is already publishing content that is relevant and valuable to customers, share this same content on the social media platforms where your customers are active. Keep in mind that content marketing is not only intended to...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Marketers Are Leveraging More and More Channels, Predominantly Digital, to Reach Customers. In fact, 84 percent said that it is very to critically important to them to be able to change media buys based on prior attribution results and impact and...

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    It answers the question: "What are we going to produce that people will link to because it has such a high value to our customers or audience? Typically these folks include corporate branding, the business unit that you are suggesting the content...

  7. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. Do this and risk turning off users, and potential customers, completely. There are some other methods that some might call organic...

  8. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    It is important to note that social media was used to tell the story, rather than serving as the vehicle for connecting with customers. Note the significantly higher probability of purchase from customers who engaged with video and social media in...

  9. 5 Takeaways From the World Cup for Global Search Marketers

    Identify your goals ahead of time by making clear objectives for driving traffic to your site, gaining brand exposure and interactivity through social, and determining who is going to stick around and become your customers when the event is all over.