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  1. Influence the Influencers: The Magic of Co-Created Social Content

    What is influence and how does the engagement of influencers help move a brand's content message into something truly meaningful to an audience? Utility makes quality the focus and makes sure that content is functional and useful to the customer.

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Don't Automate Engagement A frustrated British Airways customer took to Twitter to vent his frustration via a Promoted Tweet. After finding out Beal had found them through Facebook, the manager gave him a maple syrup latte, and the entire...

  3. 4 UX Tips That Will Improve Your Content Strategy

    With a focused content strategy that a UX professional would be proud of you'll see better engagement from your users and help them become repeat customers. UX professionals know that in order for a first-time buyer to become a repeat customer and...

  4. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The history of the customer's engagement with your brand. A personalized experience for your customer is the next stage of marketing reinvention. The capacity to deliver a personalized experience to the customer based on a brand's understanding of...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. You can maximize engagement, brand preference, loyalty, and...

  6. Video Helps Persuade 73% of People to Buy a Product or Service [Survey]

    This morning, Animoto reported new survey results that show video has a positive impact on purchase decisions and drives brand engagement. The findings also show that videos hold tremendous value for driving brand awareness throughout the purchase...

  7. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Ask your most engaged customers what your brand could do to be even cooler in the customer forums. Fun fact: Task completion rate is a much better measure of engagement than time on page, page exit percentage or any other out-of-the-box GA metric.

  8. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. It provides users with deeper engagement levels and brands an...

  9. 3 Reasons Why SMBs Should Have a Website-First Marketing Strategy

    This lack of engagement can result in lost customers, and again, negative brand perception. In order to achieve this level of engagement, your website should have a professionally designed user-interface and well-written, compelling content that...

  10. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    What engagement experience is the brand trying to create? Google Wants You to Understand the Full Customer Journey Attribution modeling identifies the entire customer journey, to enable informed investment throughout the journey, not just the last...